Trendy fashion brand Splash to expand India footprint

A trendsetter and constantly evolving brand which is young at heart, Splash believes in delivering ‘high-street’ fashion at affordable prices. While expanding its product basket to include everyday fashion essentials and accessories, the brand is also looking at opening more stores at new

places.

Recently Splash unveiled its S/S 2014 collection with inspiration from fashion trends around the globe. The collection interprets the trends from a high street perspective.

Perking up its fashion portfolio

The brand offers an extensive range of top wear like shirts, T-shirts, blouses, tunics and tops and bottom wear like capris, denims, leggings, pants, shorts, trousers et al. The S/S ’14 line picks on key trends from ‘nautical play’ which has colours like navy, red and white/indigo sea side among others. The ‘tropical’ inspired collection goes on to take a new form with floral prints, desert glam, Indigo ink worn out washes and pastel shades. Then there is the ‘safari’ collection which has more of olives and different shades of green. Folklore prints, Bohemian tradition, Aztecs, vintage pastels, and Mexican folklore is common in the women’s section. ‘California surf’ is all about retro motifs, hippy Hawaiian prints which are mixed with tribal geometry and sporty accessories. ‘Goth sports’, is a trend designed primarily for youth and uses bold and linear patterns with college fonts and an overlay of renaissance prints and minimal type slogans in clean palettes of grey, black and white.

Talking about new developments Kalyan Kumar, COO, Splash Fashions says, “Our key focus for the season is ‘fashion essentials’ which is fashion for everyday clothing. A separate ‘Indigo’ line has been added this season in ‘top wear’ for both men and which includes shirts/T-shirts/embellished tops etc. Our customers will see a varied range of trendy products such as sleeveless denim shirts, floral print bottoms, shades of olives and green, Bohemian tradition tribal prints, Aztecs overall, monochrome magic in formals, denim jackets, collection of black & white, bold accessories, striped blazers, stripes of nautical colours like white on red/white on blue and so on.”

Growing retail footprint

Splash operates in two formats: standalone concept store spread over 5,500 to 6,500 sq. ft. and Splash brand concept stores with imagery brands spread over 6,500 – 9,000 sq. ft. showcasing brands like Vero Moda, Jack & Jones, U.S. Polo, LP Sports, Elle, Being Human, Benetton, Bossini, Kappa, UCLA and Smiley.

“Predominately, we are present in standalone stores in Mumbai, Delhi, Bangalore, Pune, Chennai, Hyderabad, Thane, Cochin and Chandigarh and one shop in shop in Chennai. Splash has 12 stores in India and is looking at increasing it to 16 by the end of 2014-15,” Kalyan Kumar observes. The focus is on strengthening brand presence in existing markets especially in north and west in places like Mumbai and Kerala as well as exploring new markets such as Noida, Mangalore and Gujarat. The untapped market in India as of now is the east. “Kolkata is a major centre for fashion and lifestyle. Being a metro it has a mixed population and this cosmopolitan culture and youth mass is desired for our brand. We are also weighing the importance of major Tier II cities in east like Kanpur, Lucknow and Patna,” opines Kumar.

The brand is also available on group portal Landmarkshops.com for customers in the Middle East. Splash India is exploring the possibility of going online for Indian market.

Headquartered in Dubai, Splash is Middle East’s largest fashion retailer and part of the Landmark Group, one of the biggest retail conglomerates in the Middle East, India and Africa. Founded in 1993, as a single brand store in Sharjah, Splash has grown to over 200 stores and 50 brand stores across 13 countries. With an eye for the latest global trends and reflecting an everyday attitude, Splash’s ‘Love Fashion’ binds together a collection that creates a definite style statement.