Triumph International, one of the world’s leading lingerie and shape wear brand successfully competed the 3rd year of the Worldwide Lingerie Design Contest ‘Triumph International Award 2010’. The theme was: ‘Shape Sensation’. International models walked the ramp in designs
created by upcoming talent from all over the country. The winner of the national event would be allowed to showcase his/her design in London in September this year.
The international winner is supported by
Triumph to convert his/her design into a commercial piece and put it in Triumph stores all over the world. This would be an excellent launching pad for the designer winning the international finale. Thorsten Allenstein, MD, Triumph International, India and Sri Lanka, explains the concept of the awards, “We wanted to create a platform to give young aspiring designers a chance to grow. Globally, there isn’t much importance given to innerwear design when it comes to schools and institutes. Being the global leader in skinwear, we wanted to push this segment to the next level.” This time they have had entries from more than 100 design students. “The piece will be sold throughout the Triumph network all over the world. We will invite the international winner to our Hong Kong design studio, where we have our international design team who will commercialize the piece and there will be a limited edition sold in our stores. On top of that the winner will get a prize of 15,000 euros. So it’s a huge boost for any student and I hope this time India becomes a winner,” he adds.
Currently, Triumph is present in 120 countries serving customers through a network of nearly 2,000 EBOs, 4,500 shop-in-shops in department stores. They are now looking at a network over 40,000 wholesale customers. In India they are in 60 cities and are looking to expand to more Tier II-III cities. They have two different store concepts-- flagship stores and exclusive partner stores. “Flagships are only in metros like Mumbai, Delhi, Hyderabad and Chennai. There are seven and we are going to open two more in the next three months. Then we have about 20 exclusive partner stores. This month, we will open another four in cities like Pune where we would like to have a presence and where we don’t have flagship stores,” he informs. By the end of the year, Triumph is looking at 40 to 50 stores. The flagships are between 800 to 1200 sq. ft. carpet area. Exclusive partner stores are usually half that size that is 400 to 600 sq. ft,” avers Allenstein. The brand has 1,000 to 1,300 styles in its collection. “Today, we already have the biggest collection in India. We have 160 plus styles in our collection. The next biggest competitor doesn’t even have half of that,” says Allenstein.
Globally the company’s turnover is $2.7 billion. For 2010-11 they are looking at just under a 100 per cent growth. But for 2011-12 they are aiming at 300 per cent.
