Twills: Eyeing Rs 135 crores turnover this year

Building upon last year’s turnover of Rs 102 crores, Twills Clothing is targeting Rs 135 crores this year. Focussing on the mid-segment of denim and casuals market, Twills has established a strong foothold. Commenting on expectations

from the seasons ahead, G S Naveen, Managing Director says, “Spring/summer prospects look bright. We got a good response during Diwali and the marriage season. The southern market too looks good promising. Year on year, we are growing by 30 per cent.”

Adding further Naveen says, “We are focused on the mid segment especially the on core casuals. We are very strong in the south (AP, Tamil Nadu, Karnataka, and Kerala) and east (West Bengal, Orissa) and have just launched in the north.”

The brand launched in the year 2000 started off with bottom wear and then expanded into other products. “In 2009, we opened exclusive brand outlets. We have 57 EBOs and by the end of 2013, we may have 100 stores. These will be opened in high streets rather than in malls. We are focused on Tier II high streets. Stores are franchised and the size is 800 to 1,050 sq. ft. We are in 1,400 MBOs in India and in large formats we are with Reliance Trends, Brand Factory and Centrals,” Naveen explained.

For summer 2013, the brand has created a collection of lightweight denims. Styles are simple and smart with minimal detailing, tearing, washing, spraying. “Our denims are mixed with linen. Till last season, slim fits was the major selling style, this season we are doing some straight fits too. For this season we have given casual trousers colored wash and used colored cottons. In casual shirts, plains and stripes are in fashion and we are focusing on bright and light tones like beige, lemon, and green, orange,” elaborates Naveen

Catering to men the brand’s earlier focus was 30 to 40 per cent on denim and the rest in cotton. But now, it makes 75 per cent denim and the rest are cotton trousers. The product range includes denims, casual shirts, T-shirts, cotton trousers and some accessories.