Woodland: Focusing on outdoor buffs
By FashionUnited
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The brand believes competition helps the consumer and brings the best out of them in terms of product, customer service and brand experience. Further Dhillon says, FDI will definitely raise the bar for all aspects of the apparel industry and help companies introspect their strengths and weaknesses by taking Indian companies on a higher learning curve.
The brand has a strong presence in denims as well. As far as denim styles are concerned, the youth today follow more or less the same pattern. “The rural areas tend to follow Tier-II, III cities which have a spill over affect of the Tier-I cities. The scenario is very dynamic. We feel the pie is growing bigger and everyone has a place in it. The thing to remember is delivering the promised quality and brand image to the consumers at the price charged, because at the end of day the consumer decides who stays in the market,” Dhillion avers.
Worn out, torn out, sand blasted are some of the rugged styles Woodland has introduced in the market. The brand has also moved away from classic indigo and blue to launch denims in white, grey and green shades, deliberately experimenting away from traditionally accepted and safe colors. In fact, their winter 2011 collection showcases white denim quite generously in its campaigns.
“Our USP has been bringing outdoor adventure rugged theme to our denim range. It’s the raw feel of fabric, rugged wash and superior fittings which sets Woodland apart from what in the market.”
Woodland