Yell Clubwear takes the EBO route for spreading out

Not expecting any miracle growth in the oncoming season, Yell Clubwear will focus on offering innovative product range along with retail expansion in untapped markets. It aim to achieve a turnover of Rs 100 million in the next two to

three years from the current figure of Rs 60 million.

Elaborating on their plans, says Vipul Gupta, Director, Yell Retail India, “We wish to take the label to new heights. Our USP is linen clothing and due to the weather conditions of western India, it is still an untapped market for us.”

New store launches

With five stores already functioning: one each in New Delhi’s Greater Kailash, Defence Colony and Khan Market; and one each in Ludhiana and Chandigarh, the company now plans to expand EBOs only. It has already launched an e-commerce platform in January 2013, to reach out to the growing number of online shoppers.

“We have no plans to go into MBOs and LFS. Our strategy is to open our own exclusive brand stores across the country. Right now, we are planning to add two-three stores, which will be in Gurgaon and other two in Mumbai. Future expansion plan is to penetrate further in Punjab and enter the western parts of the country,” avers Gupta.

Season’s offerings

Yell provides stylish and trendy look for everyday and formal events. The choice for men varies from Nehru jackets, kurtas, waistcoats to shirts and trousers. For women, the range varies from shirts and trousers, coats, skirts to tunics and dresses.

The price range for women’s wear is from Rs 1,399 to Rs 3,499 and for men, its from Rs 1,799 to Rs 4,999. “Competition is increasing so people are demanding more styles from us every season,” says Gupta, adding, “For autumn/winter this year, Yell will particularly introduce coats, dresses, long coats and sweaters for both men and women. Yell has always strived hard to give the best to its customers at affordable prices. We are positive and will continue serving the best to our patrons with each passing year.”

Yell, the contemporary and trendy club wear brand was launched in India with its fall 2010 collection at its first flagship store Grater Kailash in Delhi's upmarket high street. The brand has distinctly all American styling made from international designs. “The brand increases your glam quotient, sets you apart and assures raised eyebrows. Yell is worn by the bold, the smart and the stylish,” Gupta sums up.