Adidas' 'Farm' collection

Adidas

Originals’ and Brazil’s popular fashion label for women, The Farm Company, have formed an exclusive collaboration. Taking iconic styles from Adidas Originals’ rich heritage and reworking them through a series of The Farm Company´s signature prints, the newly invented designs promise to blur the difference between sport and street style in an explosion of colour.

Translating the global energy and anticipation as the world turns towards Brazil for the 2014 FIFA World Cup, The Farm Company has developed a range of four kaleidoscopic graphics highlighting the capital of Rio. These have been done through playful images of indigenous flora and fauna, Toucans and tropical flowers bursting out of canvas jersey, cottons and more, adding carnival fever to urban classic silhouettes.

Reimagined through The Farm Company’s Tucanário, Borboflor, Frutaflor and Floralina prints, Adidas Originals’ favourites emerge with a fruity and floral twist. A classic since the 1970s, the Gazelle sneaker, gets a makeover for the football tournament, soaking in the vibrancy of the equatorial jungle and re-emerging in cool new avatars. From the celebrated Firebird tracksuit to the humble tank, the Adidas Originals range is ready to welcome the summer in tropical avatar.

The collection starting at Rs 1,999 will be available across all Adidas Originals stores across the country starting this month.