Bestseller’s S/S ’13 showcase

Bestseller India organised a spectacular fashion show ‘Allure’ in Mumbai recently. The glittering evening was meant to showcase the latest Spring/Summer’13 collection of the brands; Vero Moda, Only, Jack & Jones. A list of Bollywood stars walked the ramp for various brands presenting the essence and character that each one stood for.

Genelia D’Souza Deshmukh looked chic and trendy in a pair of floral pants and coral lace top from Only while Siddharth Malhotra made an impressive entry as the showstopper for Jack & Jones premium. He was followed by Kunal Kapoor who sported raw denims and a plaid shirt of Jack & Jones Original. Finally, Arjun Rampal set the stage on fire with a red and white striped crew neck T-shirt and faded denims from the Vintage line collection.

Vero Moda had interesting designs that were showcased by top models, with actress Diana Penty opening the show in a black & white ensemble. Joining her was Jacqueline Fernandez in a blue tube jumpsuit by the brand. The brand’s spring collection includes catwalk trends to relaxed casual wear. From refined social wear to flamboyant club wear. Various textures of beading, ombres, tie and dye prints; lace detailing and subtle neon hints teamed up with washed denims completing the summer look.

Only’s Spring/Summer’13 collection was a mix of all popular runway trends this season from edgy stripes to demure lace; soft linen to sheer organza; raspberry sorbet to neutral bright white. It also showcased product lines with digital pictorial prints, stripes, trapeze tops, and the eclectic mix of playful hue. Lace detailing and floral prints made the models look absolutely feminine and fashionable.

The evening also saw a monthly series of in-store music gig hosted by Vero Moda, Only, Jack & Jones.