Blackberry’s ‘Sharp Nights’

Blackberrys, the premium men’s apparel brand announced the launch of the ‘Blackberrys Sharp Nights’ concept at a fashion extravaganza. The Sharp Nights campaign is a glorification of the values of ‘Sharp’ men. This activity is Blackberrys endeavour to recognize the pack of distinctly sharp men through an integrated campaign, which was initiated by the digital medium, hosted on Blackberrys social media platform. The culmination of the activity was the ‘Blackberrys Sharp Nights’ event held in New Delhi.

Commenting on the celebration Nights, Yogesh Tiwari, VP, Sales & Marketing said, “We recently changed our tagline from ‘sharp.smooth.sure’ to ‘go sharp’. The word ‘Go’ in the tagline is a call to action; it connotes energy and passion which defines the youth of today. ‘Sharp’ is decoded as a visceral extension of a charismatic personality. High on fashion and style, Sharp men exude the oomph which is a sum total of attitude and looks. Sharp Nights concept is an endeavour to recognize this tribe.”

The evening also saw a fashion show to showcase Blackberrys Spring/Summer collection. Actor, Director Farhan Akhtar walked the ramp as the show stopper. Femina Miss India 2011, Hasleen Kaur, announced the winners from the Facebook contest and handed out their prizes.