Blackberrys' sharp 'starry' nite

Menswear brand Blackberrys, unveiled its latest Spring/Summer 2013 collection amidst a fashion and music show, at 'Blackberrys Sharp Nights-Jam up' in Mumbai. The concept was to bring together some of the finest and the most versatile talents in music and Bollywood industry, who have challenged existing norms. Four New Age artists: Arjun Rampal, Anushka Manchanda, Ayushmann Khurrana and Karsh Kale were presented together on one stage.

Blackberrys has been known for ‘challenging norms’ and walking the unbeaten path. With the brand’s mantra of ‘Go Sharp’, this concept was another novelty. Bollywood actor Arjun Rampal, who was a part of the Jam up, said, “Sharp Nights is an interesting concept to bring out a "not that well known" facet of one's personality.

Anushka Manchanda was a part of India’s first girl band called ‘Viva’ and then attained huge popularity as playback singer. Ayushmann Khurrana, known for his versatility and is now also recognized as a singer. Karsh Kale is a well known name in the underground music scene, not just in India, but across the world. He is a composer, percussionist, a DJ. He has collaborated with the likes of Anushka Shankar, Norah Jones and many others..

Marking a success of this grand celebration, Yogesh Tiwari, VP Sales and Marketing, Blackberrys expressed, “Blackberrys stands for being edgy and this reflects in every edition of Sharp Nights. Last two seasons we have successfully recognized the sharpest people in different walks of life. This Spring Summer’ 13 edition themed as “Jam up” was to bring together fashion and music and four distinct personalities who have challenged norms and redefined conventional roles.”