Gas unveils new retail concept

For Gas, the retail segment development project is of primary importance. And to give a boost to this project, a new retail concept has been unveiled by the brand. The concept made its debut in India with the opening of its 150 square meters store located in Chandigarh’s Elante Mall.

The store presents a renewed, high-performance concept with great display potential, designed in line with the aesthetic canons. This is a versatile, flexible concept conceived to interpret the uniqueness of very different spaces while effectively transmitting the values for which Gas is recognized – freshness, innovation, meticulous details and quality materials and workmanship.

A perfect blend of natural materials and innovative technology, Gas’ new retail concept pairs leather seating, glass and mill scale metal structures. A new iconic element: the denim wall, combines the solidity of concrete with lightness and flexibility. It has been made possible by the use of advanced building technology, and forms the background of the brand’s core business, highlighting its authentic look and strong character.

As Claudio Grotto, Founding Chairman of Gas says, “Chandigarh is known to be one of the most fashion forward developing cities in India. As a part of our expansion plans in an ever growing and dynamic market like India, it was essential to extend our presence in a high potential market like Chandigarh. With the launch of our new retail concept store we address cosmopolitan consumers with a young mind set who seek the best in international fashion.”

Future development will concentrate on markets in Europe, emerging countries like India, China and Russia, and in Japan. Preference will be given to high footfall locations in bigger cities and important shopping malls.