Grey Goose’s ‘Style Du Jour’

Grey Goose, launched its avant-garde property – Grey Goose style du jour (style of today) in collaboration with country’s leading fashion and lifestyle magazines -- Elle, Harper’s Bazaar and L’Officiel at Tote on the Turf, Mumbai.

Grey Goose style du jour is a distinct platform to engage with leading opinion-makers in the fashion industry to showcase trends in style, along with culinary arts and mixology. In its premier year, Grey Goose teams up with style forecaster Shweta Uttam, who predicted five cutting-edge trends that will dominate Spring/Summer ’13. For the very first time in India, these break-through styles were brought to life by the country’s three leading fashion and lifestyle magazines.

The evening saw each of the publication showcasing looks conceptualized and styled by the editorial teams. Each feature was carefully put together by some of the biggest names in fashion journalism with the creative genius of designers including Gaurav Gupta, Alpana Neeraj, Amit Aggarwal, Atsu, Sureily Goel, Arjun Khanna, Ranna Gill, Gauri & Nainika.

Speaking at the launch of Grey Goose style du jour, Manish Seth, Director Sales & Marketing, Bacardi India, “In the cluttered world of fashion where concepts are repetitive and shows are lost in multiple fashion weeks, Grey Goose style du jour is an endeavour by Grey Goose to redefine the way ‘Style’ is interpreted.”