High fashion in Punjab

Blenders Pride Punjab International Fashion Week Festive Winter’11 (BP PIFW) to be held in Ludhiana, will witness designers setting new trends in the fashion hub of Punjab. Apart from having established designers on their list BP PIFW will focus on promoting budding designers. Four new designers will debut under the ‘New Designer’ category along with, two international designers and 10 established Indian designers.

Bollywood stars Neeru Bajwa and Arjan Bajwa are the brand ambassadors. The stars were also present to lend support and celebrate the launch of the most awaited fashion week to hit Punjab yet again this November. Bikram Basu, VP-Marketing, Pernod Ricard India, the presenting sponsors of the fashion week opines, “Blenders Pride has been at the vanguard of fashion with an association built over the years. The brand’s participation only helps build this association further and in one of the most promising markets in North.” They believe that their first initiative in the north Indian market will be converted into a mega-fashion event for Ludhiana.

At the launch, event, renowned designer Satya Paul presented their latest bridal range during the event. The collection was an exquisite blend of saris, lehengas, anarkalis and kurta sets all crafted for the perfect wedding trousseau. The colours ranged from white to peach and pink gradually blending into rich jewel tones of rubies, emeralds and passionate reds balanced with classic gold. ‘Matsya’, a collection by Rose Creations narrated a story on life underwater. It had metallic fabrics, new textures fused with fine tailoring techniques and exorbitant embroideries in quirky deep caramels, navy blues, and teals with rust and gold combinations. The event also saw three collections by LAWMAN pg3, the lifestyle apparel brand from Kewal Kiran Clothing.