Luxe label Callino launched

Men’s luxury apparel label, Callino, was launched in Gurgaon in the presence of Naveen Jindal, MP and Chairman of Jindal Steels and Power. The event showcased the brand’s versatile and elegant collection of luxurious formals and semi casuals. The exquisite range has been crafted by trained NIFTians. The shirts range is the world’s rarest and most valuable collection, which is prepared by yarns obtained from pure cotton, the fabrics by David & John Anderson, Italy who are the largest and the best weavers of luxury cotton and linen.

Some shirts from Callion’s ethereal collection were auctioned on the occasion for a charitable cause. The bidding started from Re 1 and went upto Rs 1 lakh. The amount collected from the auction was donated to a charity house for the welfare of poor and destitute.

Elaborating on the inspiration behind the brand, Vijender Mittal, Chairperson, Callino India said, “Once I read in the work of Leonardo Da Vinci that ‘simplicity is the ultimate sophistication’ and I completely believed in these words. Callino is a status of fashion and class for men of distinction and with the launch of Callino we are going to redefine the men's wear fashion by bringing in innovation right from the fabric to the styling of each garment.”

Mittal is also the Director and lead Promoter of the Krishna Apra Group and has played a key role in changing the urban skyline through a series of highly respected real estate projects. Amit Mittal is the Managing Director of the brand and Ashok Singhal is the CEO, having experience and expertise in the nuances of the readymade garments sector. Sanjay Ahuja, COO of the brand is a proficient and dynamic professional from the apparel industry and has been associated with the launch of several renowned brands.

Initially Callino is targeting North India, once established, it will spread out in the rest of the country. The new brand is set to create a niche for itself in the ready to wear apparel market in India. Callino is a premium range of clothing for men that redefines style with its wide range of spectrum of formal and semi-formal and casual.