Pernia Qureshi’s launches site

Pernia Qureshi best known for styling celebrities and making India's first fashion film, has now launched an e-commerce platform that offers India’s most talented fashion and accessories designers. perniaspopupshop.com stands out among other e-commerce sites as it is being fully curated by Qureshi herself a fashion icon. Ensuring that the crème de la crème will be available to the masses, the website offers not just garments but provides the consumer with ‘how to’ videos, beauty and fashion tips, as well as ‘Pernia’s POV’ (Point of View). The designer works available on her site include Masaba Gupta, Anamika Khanna, Gaurav Gupta among others.

Speaking on the occasion, Pernia Qureshi said, “I am excited to start a site that showcases the true talents of our Indian designers. I selected designers I believe in and those who are classic yet contemporary. Fashion should be accessible to all, and as India grows so do the aspirations of young people everywhere in the country who want to look better and dress better. I hope I will be able to make them reach true fashion through perniaspopupshop.com.”

Pernia’s Pop Up Shop.com looks to become the next established global luxury retailer offering the best in fashion mixed with an exceptional quality of customer service.