Phadnis’ ode to rural India

At the recent Lakme Fashion Week (LFW) Summer-Resort 2013 designer Vikram Phadnis showcased his fashion line celebrating rural India. Around 70 people including 30 celebs walked the ramp for him. Phadnis partnered with Swades Foundation, an NGO working for the empowerment of rural India to create his designs dedicating his line to the noble cause.

Apart from creating designs based on the rural theme, Phadnis also had the hall decorated with lanterns hanging from the ceiling. The title track of the Shahrukh Khan flick ‘Swades’ played in the background complementing the look and feel of the evening. Going by the theme of the fashion line ‘A Celebration of Rural India’, his collection had rural touch to all the garments that included cotton saris with embroideries, salwar kameez, khadi kurtas, sherwanis for men and subtle yet graceful lehengas.

Bollywood celebs including actors and directors like Ashutosh Gowariker, Anurag Basu, Vaibhavi Merchant, Ekta Kapoor, Ram Kapoor, Sakshi Tanwar, Kunal Kapoor, Neha Dhupia, Poonam Sinha, Vaibhavi Merchant, Arbaaz Khan and Malaika Arora Khan among others walked the ramp supporting the designer and the cause. Phadnis also included various people from Swades foundation in his fashion show.