Provogue partners Zee TV

Provogue has joined hands with leading Hindi entertainment channel Zee TV’s Hero ‘Sa Re Ga Ma Pa 2012’ to dress up the participants. Provogue is the official wardrobe partner to the musical talent hunt show. The newly launched collection imbibes style and comfort into designs inspired by music.

Provogue launched its ‘Sa Re Ga Ma Pa Line,’ representing the core essence of Hero Sa Re Ga Ma Pa 2012, India’s most loved singing reality show. Contestants from the present season not only entertained the audiences with their performances but also walked the ramp alongside Provogue models inaugurating the exclusive apparel range at Infinity Mall in Mumbai.

Celebrating the success and grandeur of ‘Sa Re Ga Ma Pa 2012’, Provogue is all set to design and style the charismatic contestants with exquisite merchandise and apparel that complements their multi-faceted persona and panache. Known to enrich the personality and support new-age India, Provogue has always acknowledged and promoted talent by lending support to awarded deserving talent over the years.

Speaking on the occasion, Nikhil Chaturvedi, MD, Provogue said, “The collection is especially designed for the ‘Sa Re Ga Ma Pa 2012’ contestants keeping in mind their personalities and that these youngsters represent the face and voice of the nation. Provogue recognizes the value of their talent and in styling them we hope to further enhance their attitude and confidence.”

Provogue is a fashion & lifestyle retail business owned by Provogue (India) Limited. The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership.