Walking the ramp for ‘BETI’

The India International Jewellery Week 2012 opened with the Grand Envi and Nizam Collections by Gitanjali Gems in association with GR8 for the BETI show. To fight atrocities against female foeticide, acid attacks and women’s illiteracy, it was a celebrity filled event as nearly 75 TV and film personalities walked the ramp to support the cause and help acid attack victim, Sonali Mukherjee.

The Envi collection from Gitanjali which is the largest integrated branded jewellery in the world with timeless emerald pieces created world of fantasy. With beautiful creations by designer Vikram Phadnis showing white and gold lehengas, kurtas and flowing regal dupattas; the jewellery dazzled around the necks of the models. Pear shaped pendants were held together by multiples rows of diamonds. Streams of diamonds and emeralds cascaded down the necks of the models and graduating pendants with the precious green gems glittered under the catwalk lights.

The Nizam collection was breathtaking in its beauty and traditional design and had rose cut, Kundan, Meenakari and Victorian styles. Once again it was Phadnis who presented his ethnic line of bridal and festive wear on a lineup of celebs which opened with Anu Rajan, the BETI brand ambassador, Anushka Ranjan and Akansha Ranjan.

Madhurima Nigaam’s ornate creations had ethnic wear in shades of gold, red, black with minute embroidery to match the Nizam collection’s beauty as more stars walked the ramp. Handsome Vivek Oberoi with Mother Yashodhara Oberoi, Zayed Khan, Rohit and Manasi Roy, Krishika Lulla and Sunil Lulla were amongst the many starry ramp walkers.

The showstopper was the melodious Sonu Nigaam who sang a tribute to the BETI show and introduced his designer wife, Madhurima as the models took the ramp to rousing applause from the audience.

The glamorous collections of Vikram Phadnis, Swapnil Shinde, Barkha and Sonzal, Mohini, Alka Yagnik Babita Malkani, Pria Kataria Puri, Neeta Lulla, Pallavi Jaipur, Lina Tipnis and Madhurima Nigam were displayed along with watches from Gitanjali for sale to collect funds for Sonali Mukherjee’s treatment.