Articles by Danielle Wightman-Stone
Danielle is a journalist based in London with over a decade of experience at FashionUnited, where she has been an editor since 2011. Her expertise lies in exploring the dynamic intersections of fashion, beauty, sports, and technology. Passionate about spotlighting emerging talent, Danielle also covers daily news, from launches to acquisitions, personnel changes and store openings, across the UK, US, and Canada.
Ellesse is returning to the US market with a new licensing partner
Italian sportswear brand Ellesse, owned by British sports, outdoor and lifestyle group Pentland Brands, is returning to the US with a new licensing agreement, with a focus on the brand’s tennis and ski collections. Pentland Brands has signed a long-term licensing partnership with The Iconic Brand Corporation (TIBC), a new company spearheaded by...
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Allbirds signs new distribution deals across Eurasia
US footwear brand Allbirds has announced three new distribution deals for multiple countries throughout Eurasia, covering the Balkans, Israel, Turkey and Central Asia, to advance its strategy to build long-term scalable growth in overseas markets. The distribution partnership includes Tradist Distribution in Turkiye and Central Asia, effective...
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Asics Corporation to open dedicated production base for Onitsuka Tiger
Japanese sportswear group Asics Corporation has confirmed that its domestic shoe manufacturing facility in Japan, through its wholly owned subsidiary, Sanin Asics Industry Corporation, will be renamed the Onitsuka Innovative Factory Corporation, from January 1, 2026. Asics stated in a press release that the facility would be transformed into a “...
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Farm Rio launches resale programme
Brazilian fashion and lifestyle brand Farm Rio is joining the secondhand marketplace with the launch of its first resale programme called ‘Farm Rio Closet to Closet’. The programme, which aims to keep wearable garments out of landfill, is being powered by ThredUp and Poshmark and will initially be available in the US only, with the brand stating...
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Depop launches partnership with Tony Hawk’s Pro Skater 3 + 4
Circular fashion marketplace Depop is teaming up with Tony Hawk’s Pro Skater 3 + 4 game to allow players new ways to express their style while skating. The collaboration will see Depop dropping into the gaming world by offering players access to a Depop-branded ‘Create-A-Skater’ pack featuring 15 branded styles and skateboards inspired by real...
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V&A to host first-ever Schiaparelli exhibition in the UK
London’s V&A museum, which has hosted fashion exhibitions celebrating Chanel, Alexander McQueen and Christian Dior, will stage the first-ever exhibit in the UK devoted to haute couture and ready-to-wear fashion house Schiaparelli. ‘Schiaparelli: Fashion Becomes Art’ will run from March 21 to November 1, 2026, and will chart the history and...
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Blackpink launches sports apparel collection with Fanatics and Complex
K-Pop girl group Blackpink has unveiled its first-ever sports apparel collection in collaboration with digital sports platform Fanatics and American media and entertainment company Complex. The limited-edition capsule has been designed to celebrate Blackpink’s highly anticipated comeback in the US and fuses the group’s signature style with the...
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Huddled taps for THG for fulfilment
Circular economy e-commerce group Huddled has signed a partnership with THG Fulfil, THG Ingenuity’s fulfilment and courier management solution, to support its growth plans. THG Fulfil will provide Huddled with fulfilment, courier management and warehouse storage solutions, enabling the circular economy e-commerce group to offer extended next-day...
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Positive Luxury partners with Buyerdock on digital product passports
Sustainability certification platform Positive Luxury is partnering with digital compliance and traceability platform Buyerdock to “boost trust” within the luxury industry through Digital Product Passports (DPPs). The collaboration will allow Positive Luxury’s Butterfly Mark accredited brands and its other luxury clients to seamlessly adopt...
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1stDibs names new chief marketing and product officer
1stDibs, the online marketplace for sellers and makers of vintage, antique and contemporary furniture, home décor, art, fine jewellery, watches and fashion, has named Bradford Shellhammer as its new chief marketing officer and chief product officer. Spellhammer, who will join the company next month, will oversee the company’s product, marketing...
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