Articles by Esmerij van Loon
A new start for Berlin Fashion Week
loading... - Business
“Fashion has to change and the change starts in Berlin.” With that ambitious statement, Mandie Bienek of lobbying organisation Fashion Council Germany (FCG) kicked off the first post-Covid fashion week in the German capital on September 6. Besides ambition the statement also showcased activism, as although FCG represents the interests of the...
Lidewij Edelkoort: Green will be the trend color 2021
loading... - Fashion | Trendseminar
Green will be the fashion colour of summer 2021. At least, that's what trend forecaster Lidewij Edelkoort said last Monday during her semi-annual trend presentation 'Green Wave'. The event, organized by Appletizer, was styled with decor representing nature, scenes of gorgeous Dutch landscapes, ironically with a bustling highway in the distance....
Web Summit 2018: Alexander Wang in search of a virtual muse
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Lisbon - Alexander Wang is in search of a company that can build him a virtual muse, as the American designer dreams of having his own influencer who he can dress and have visit the various restaurants and shops he wants to promote to fans. That’s what Wang said on Wednesday at the world's largest internet technology congress Web Summit, which...
Web Summit 2018: 'Soon there will be robots in our stores'
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Lisbon - "In ten years time there will be robots in our stores, what they do there exactly, how they are used, I do not know yet, but they will be there, I'm sure." That's what Daniel Grieder, CEO of Tommy Hilfiger, said on Thursday at the internet technology congress Web Summit that took place last week in Lisbon. Grieger, a self-declared...
Opportunities & obstacles for fashion companies looking to do business in China
loading... - Fairs
A visit to fashion fair Chic in Shanghai is an overwhelming experience. Everything is big and hard - from the four hundred thousand square metre exhibition floor, to the hermetically closed off pavilions with droves of people waiting in front of them, the huge language barrier, the more than 1200 exhibitors, the staggering amount of a hundred...