Articles by Esmerij van Loon
Esmerij van Loon has been editor-in-chief of the FashionUnited news platform since 2002. Having started as a contributing editor-in-chief, since 2015 she has focused on the professional development of the in-house editorial team, freelancers, and guest contributors. Integrity, diligence, and innovation are central, both within the fashion industry and the field of journalism.
A new start for Berlin Fashion Week
“Fashion has to change and the change starts in Berlin.” With that ambitious statement, Mandie Bienek of lobbying organisation Fashion Council Germany (FCG) kicked off the first post-Covid fashion week in the German capital on September 6. Besides ambition the statement also showcased activism, as although FCG represents the interests of the...
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Lidewij Edelkoort: Green will be the trend color 2021
Green will be the fashion colour of summer 2021. At least, that's what trend forecaster Lidewij Edelkoort said last Monday during her semi-annual trend presentation 'Green Wave'. The event, organized by Appletizer, was styled with decor representing nature, scenes of gorgeous Dutch landscapes, ironically with a bustling highway in the distance....
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Web Summit 2018: Alexander Wang in search of a virtual muse
Lisbon - Alexander Wang is in search of a company that can build him a virtual muse, as the American designer dreams of having his own influencer who he can dress and have visit the various restaurants and shops he wants to promote to fans. That’s what Wang said on Wednesday at the world's largest internet technology congress Web Summit, which...
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Web Summit 2018: 'Soon there will be robots in our stores'
Lisbon - "In ten years time there will be robots in our stores, what they do there exactly, how they are used, I do not know yet, but they will be there, I'm sure." That's what Daniel Grieder, CEO of Tommy Hilfiger, said on Thursday at the internet technology congress Web Summit that took place last week in Lisbon. Grieger, a self-declared...
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Opportunities & obstacles for fashion companies looking to do business in China
A visit to fashion fair Chic in Shanghai is an overwhelming experience. Everything is big and hard - from the four hundred thousand square metre exhibition floor, to the hermetically closed off pavilions with droves of people waiting in front of them, the huge language barrier, the more than 1200 exhibitors, the staggering amount of a hundred...
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