Opportunities & obstacles for fashion companies looking to do business in China

A visit to fashion fair Chic in Shanghai is an overwhelming experience. Everything is big and hard - from the four hundred thousand square metre exhibition floor, to the hermetically closed off pavilions with droves of people waiting in front of them, the huge language barrier, the more than 1200 exhibitors, the staggering amount of a hundred thousand visitors and the pumping music which blares at you at every stall - it is astounding.