Articles by Guest Contributor
Where are they now? A look back on the innovation journey of 4 brands
20 Dec 2022 - Business
It is well understood that extending the life of a garment is considered one of the most effective ways to reduce the overall impact of the clothing industry. Why? Firstly, optimising the use of clothing can contribute to a decrease in production and consumption of new garments and secondly, it can reduce the growing volumes of textile waste...
Shopping online for Christmas: Tips for brands to excel in the holidays
14 Dec 2022 - Retail
As we all know, the time leading up to Christmas tends to fly by. To get the most out of this high-turnover period, fashion companies should definitely start their preparations early. The first step is to take a thorough inventory: Is one’s technology up to date? Can one guarantee performance even with high access rates? And: Does the store...
Why leather alternatives don’t necessarily meet ‘animal friendly’ standards
18 Nov 2022 - Fashion
In a new film called SLAY (slay.film), created by award-winning French filmmaker and animal rights activist Rebecca Cappelli, we see how an animal becomes an accessory. The word ‘cruel’ when describing some of the content of the film is an understatement, but it’s a necessary message to spread, as positive change starts with awareness of a...
Digital Exploration : How Web3 Aims to Disrupt the Future of Active + Outdoor Markets
26 Oct 2022 - Fashion
As we join together and embark on this unprecedented future of a post-present-post-pandemic lifestyle mixed alongside global unrest and climate emergencies— it is clear that we need to move forward in a way that better serves our collective future. Consumers are looking towards inventive and creative ways in which brands can integrate technology...
Could pop-up stores rescue brands with excess inventory this winter?
19 Oct 2022 - Retail
The main concern for high-street fashion brands in late 2021 and the first half of 2022 was to find enough clothes to sell, as demand was heating up in Europe, while key manufacturing hubs in Asia were under strict restrictions to curb their Covid-19 waves. However, the situation is drastically different today, with many of the key fashion...
How to create a future proof fashion team for digital transformation
1 Aug 2022 - Business
Over the last decade, digital strategy has been largely concerned with digitization, and there has been no real urgency for digital transformation. And in the past two years, companies have had transformation thrust upon them, remodeling their internal and external processes to keep up. A perfect storm caused mainly by the pandemic and GenZ....
How Social Media is fueling new aesthetics
27 Jul 2022 - Fashion
There's a lot to be said about social media, and one thing for certain is that it's current cultural gold in terms of identifying trends. All signs point to social media as a tool that progresses the democratization of fashion, a shift that has been in motion, but was catalyzed during the pandemic when nearly everything happened on our screens....
Inside the new plant-based craze in fashion
21 Jul 2022 - Fashion
Following the pandemic, and the subsequent revision and evolution of many societal values, consumers increasingly expect fashion companies to be purpose-driven, support social initiatives, and reduce their environmental footprint, as the climate change emergency makes headlines. Diversity, inclusivity and equality are at the top of the agenda....
G-Star Head of Sustainability: Is a circular fashion industry achievable? ‘Only if we're all on board’
19 Jul 2022 - Business
"We believe it's just something you should do, not something you should brag about." This statement on sustainability in fashion comes from Rebecka Sancho, G-Star RAW's new Head of Sustainability, who is quietly working to scale the denim brand's circular economy initiatives. This is an ethos the fashion industry would do well to embrace—...
The New Transparency coming to fashion: regulations as a baseline for communicating sustainability
12 Jul 2022 - Business
Hundreds of sustainability labels and schemes are crippling the apparel and footwear industry. This brouhaha prevents consumers and citizens from properly understanding the impact of the piece of garment that they are buying. But those same consumers are hungry for information, and the industry is hungry to provide. The EU Commission is...