Articles by Guest Contributor
How to create a future proof fashion team for digital transformation
1 Aug 2022 - Business
Over the last decade, digital strategy has been largely concerned with digitization, and there has been no real urgency for digital transformation. And in the past two years, companies have had transformation thrust upon them, remodeling their internal and external processes to keep up. A perfect storm caused mainly by the pandemic and GenZ....
How Social Media is fueling new aesthetics
27 Jul 2022 - Fashion
There's a lot to be said about social media, and one thing for certain is that it's current cultural gold in terms of identifying trends. All signs point to social media as a tool that progresses the democratization of fashion, a shift that has been in motion, but was catalyzed during the pandemic when nearly everything happened on our screens....
Inside the new plant-based craze in fashion
21 Jul 2022 - Fashion
Following the pandemic, and the subsequent revision and evolution of many societal values, consumers increasingly expect fashion companies to be purpose-driven, support social initiatives, and reduce their environmental footprint, as the climate change emergency makes headlines. Diversity, inclusivity and equality are at the top of the agenda....
G-Star Head of Sustainability: Is a circular fashion industry achievable? ‘Only if we're all on board’
19 Jul 2022 - Business
"We believe it's just something you should do, not something you should brag about." This statement on sustainability in fashion comes from Rebecka Sancho, G-Star RAW's new Head of Sustainability, who is quietly working to scale the denim brand's circular economy initiatives. This is an ethos the fashion industry would do well to embrace—...
The New Transparency coming to fashion: regulations as a baseline for communicating sustainability
12 Jul 2022 - Business
Hundreds of sustainability labels and schemes are crippling the apparel and footwear industry. This brouhaha prevents consumers and citizens from properly understanding the impact of the piece of garment that they are buying. But those same consumers are hungry for information, and the industry is hungry to provide. The EU Commission is...
The Future of Fashion is Designed in Collaboration with Nature
14 Jun 2022 - Fashion
Have you heard of the living coffin by Bob Hendrikx and Loop Biotech yet? As to how this relates to fashion design, I’ll get to that later. Not all garments are created equal. The choices a designer makes when it comes to the fabric, among other things, determines the product’s lifecycle. Surely, the design intention is never for the piece to...
The power of data for digital fashion design
23 May 2022 - Fashion
As much as we think of fashion as something intuitive, it has always required a great deal of knowledge and information. From the trickle-down and bubble up of fashion trends, to market statistics, and customers sizing details, it is all data which needs to be ethically and fairly processed to adhere to issues concerning privacy. What is the...
How can digital fashion and technology help brands to be more size-inclusive
27 Apr 2022 - Business
Small, Medium, Large or Extra Large? Why does the industry continue to define plural body types in such a small range of sizes? If fashion is about expressing identities, why do we keep being reduced to improbable standards? The issue of sizing in the fashion industry is not a new theme and yet, one could argue, it has not been addressed with...
Breaking the Binary: Fashion’s Next Frontier
4 Apr 2022 - Fashion
Over the last century, milestones in equity and inclusion led by figures in the queer liberation and feminist movements have advanced the understanding that gender is a spectrum rather than a rigid binary. Now, fluidity is one of the defining characteristics of the current age, with a growing number of people identifying as non-binary, trans,...
How can Digital Fashion Design help us be more sustainable?
21 Mar 2022 - Fashion
What comes to your mind when you think of digital fashion? AR filters? Direct to avatar clothing? Skins for gaming? Digital Fashion is all of this and more and could also help us towards a fairer and more sustainable fashion system. And we are not only talking about the production phase, reducing waste in samples and so on. Sustainable practices...