Does sustainability really sell? Fashion industry leaders reveal the truth

Sustainability is a term that’s increasingly popping up in shop windows, clothing tags, headlines, and more, especially when it comes to the fashion industry. This not-so-new buzzword has spread rapidly in recent years, largely as a response to the industry’s growing environmental and social challenges. But does it really sell? Can ethical production, recycled materials, and carbon reduction goals generate the same kind of revenue as fast fashion’s low prices and ever-changing trend cycles?