Over the past months, Ralph Lauren has taken the lead as a trailblazer into new digital markets. From dressing up Emojis to launching exclusive virtual experiences or debuting limited collections for Roblox and Zepeto avatar customers, the quintessential preppy fashion group is taking the metaverse by storm. “We are getting into a new space...
21 Jan 2022
Outerwear brand K-Way could possibly be looking at a repositioning strategy in China in 2022, as it sets its sights on new markets. Following immediately on from its autumn/winter 2022 show at Milan Fashion Week, Lorenzo Boglione, vice president of sales at the brand’s parent company BasicNet Group, has said the firm plans to grow the brand...
British fashion brand Burberry has announced its newly appointed CEO, Jonathan Akeroyd, has agreed to start his position at Burberry on March 15, 2022, two weeks ahead of schedule. It comes as the company reported a full-price comparable store sale increase of 26 percent against Q3, fiscal year ‘20 and a 15 percent increase against last year. In...
Digital Brands Group (DBG) has signed a definitive agreement to buy women’s lifestyle apparel brand Sundry for an undisclosed sum. The deal is expected to be completed late in the first half of 2022. DBG chief executive Hil Davis described it as a “transformative acquisition” for the group. In the short term, Davis said the acquisition is...
Right on the heels of the duo’s Re-Nylon collection drop, Adidas and Prada have unveiled a new collaboration, this time taking to the metaverse. In what is now the third edition of their partnership, the sportswear brand and luxury label have introduced the new Re-source project, consisting of a non-fungible token (NFT) collaboration that will...
Women’s underwear brand Stripe & Stare has secured 2.5 million pounds in fresh funding from BGF and a consortium of investors. The British brand said it would use the investment to grow its workforce and increase capacity at its Yelverton headquarters in Devon to drive UK and international sales. Stripe & Stare was founded in 2017 by Katie Lopes...
In a continuation of its programme promoting more diverse retail, styling platform Stitch Fix has revealed the six 2022 Elevate participants taking part in this year’s edition. In 2020, the company launched the grant and mentorship programme in a bid to diversify the retail landscape through the support of start-up entrepreneurs of colour....
Zalando SE (ZLNDY), a German multi national E-commerce company based in Berlin, Germany, said it decided to initiate a share buy-back program. The program covers the repurchase of up to 2.2 million own shares with a total purchase price, excluding incidental transaction charges, of up to 200 million euros. The buy-back program starts on 21...
To mark its 58th publication anniversary, Sports Illustrated (SI) Swimsuit has announced a new advertising mandate that will see only brands helping to drive gender equality be featured in the magazine’s annual print issue and digital presence. To implement the mandate, the company has introduced the Pay with Change platform which will celebrate...
Shoppers Stop Limited reported a sales rebound of 35 percent year-on-year to Rs 1070 crores in the third quarter, close to pre-covid levels. The company said in a statement that EBITDA improved by 57 percent to Rs 197 crores while the gross margin grew by 170 basis points to 36 percent driven by robust demand recovery and tight control on costs....
Global fashion and lifestyle magazine L’Officiel has been sold to Hong Kong-based financial services company AMTD International. The sum of the deal has not been disclosed. As part of the deal, Benjamin Eymère will continue as the company’s CEO, and he has also been appointed chief metaverse officer of AMTD, a new role where he will spearhead...
20 Jan 2022
The pandemic has inspired a desire for events and dressing up. For the fashion industry, this means a tense balancing act between body-conscious sexiness and the mega-trend of sustainability. How are buyers dealing with the situation? We talked to Simone Heift, buying director of The German KaDeWe Group, about which trends she is focusing on for...
This site uses cookies to deliver its services, to personalise ads and to analyse traffic. If you continue browsing the site, you agree to our use of cookies.