Articles by Vivian Hendriksz
Shein announces development of new polyester recycling process
Shein has developed a new polyester recycling process in collaboration with Donghua University, a research institute specializing in textile innovation. Part of Shein’s ongoing multi-year partnership with the research institute, the new recycling process is another key step in Shein’s evoluShein strategy, a framework launched by the Chinese...
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Skechers opens world's first Performance Flagship store in Canada
Footwear and apparel brand Skechers has opened its first-ever Performance store in Canada. A new retail format offering customers an immersive experience, the store includes half-courts where customers can try out the brand’s latest products across several categories, including basketball, running, golf, soccer, and pickleball. An experiential...
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Lee launches new menswear range under Lee X
Denim brand Lee has launched a new product platform under the name Lee X, which is geared towards helping men find the best fit and modern designs. Encompassing a new capsule collection, the Lee X platform builds on Lee’s best-selling Extreme Motion line for men, which introduced stretch fabrics and flexible waistbands to men’s denim nine years...
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Vera Bradley unveils cost efficiency plan to save $20 million ahead of fiscal year 2026
Vera Bradley, Inc. has unveiled a new strategic cost efficiency initiative for the upcoming fiscal year 2026, which is predicted to cut company costs by approximately 20 million dollars annually. The announcement comes weeks after Vera Bradley’s largest shareholder, Fund 1, published a letter that it sent to the women’s accessories brand board...
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New ranking unveils the best department stores in the world
Think back to the best department store experience you've ever had—what made it truly unforgettable? Was it the store’s location, its design, the variety of brands, or the customer service? Whatever the reason, department stores have always been at the heart of the shopping world, doubling up as must-visit landmarks and key destinations for a...
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Gola to celebrate 120th anniversary with limited-edition capsule collection
British footwear and sportswear brand Gola Classics is set to mark its 120th anniversary this spring with the launch of an exclusive capsule collection. Set to launch before the brand’s anniversary date on May 22, 2025, the limited-edition capsule collection will include its best-selling Elan sneaker in two exciting colorways and Gola’s...
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Guess partners with Tata CLiQ to launch Guess Jeans in India
American apparel company Guess Inc. has entered into a strategic long-term partnership with Tata Group’s ecommerce platform, Tata CLiQ, to launch Guess Jeans in India. Through this new partnership Guess Inc., which currently operates its Guess brand in India through its subsidiary Guess India Pvt Ltd, is set to expand the retail presence of...
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Ambercycle partners with Benma Group to scale development of circular polyester fibers
Material science innovator Ambercycle has entered into a strategic partnership with Benma Group to scale the development of circular polyester fiber. Through the new partnership, Ambercycle and the Chinese-based company will scale and expand the production of cycora fibers, Ambercycle's regenerated polyester fiber. By partnering with the...
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Burton announces new chief marketing occifer & chief merchandising officer
Snowboard and outerwear brand Burton has announced the addition of two new executives to its leadership team. Jennifer Valentine has been appointed as chief merchandising officer and Debbie Lee as chief marketing officer. Both strategic hires are said to “reflect Burton’s dedication to driving innovation and leadership in snowboarding, from...
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Perfect Moment partners with global agencies to expand presence across Europe & Asia
Skiwear and lifestyle brand Perfect Moment has partnered with two global sales agencies to help grow its presence in several key markets in Europe and Asia. Through its new strategic partnerships, the UK-based brand aims to strengthen its wholesale distribution in its focal territories, including Southern Europe and Japan. The two sales...
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