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US Open 2026: Brand activations and fashion collaborations
The year's fourth and final Grand Slam, the US Open has long been a powerful marketing venue for brands. In 2025, the event generated 809 million dollars in media impact value for the labels featured throughout the tournament, a 51 percent increase year-over-year, according to Launchmetrics. Nike, Audemars Piguet, Rolex were some of the top...
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Lacoste serves tennis-themed afternoon tea at The Plaza in New York
New York's Plaza hotel, part of Fairmont, and French brand Lacoste have brought back their tennis-season collaboration, running from 12 August to 6 September, according to a press release. The tie-up spans hospitality, hotel installations and retail during the city's tennis season. At its centre is the return of Le Café Lacoste, the brand's café...
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Wimbledon 2026: Tennis stars bring the catwalk to the court
This year at Wimbledon, it seems the courtside narrative is on fashion and self-expression, as tennis stars and their sportswear and luxury brand sponsors take on the All England Club's strict all-white mandate to make a statement on one of the world's most iconic sporting stages. While all-white may seem limiting, tennis players, including...
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