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The Plaza Hotel unveils Lacoste-themed afternoon tea
French fashion-sports brand Lacoste is celebrating the US Open tennis championships with a tennis-inspired afternoon tea at The Plaza Hotel in New York City. The Lacoste activation with The Plaza, a Fairmont-managed hotel, pays homage to the elegance of tennis and the heritage of the French fashion brand with a bespoke afternoon tea menu,...
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Lacoste taps Rémy Cointreau Group head as CEO
French label Lacoste has named Éric Vallat as its new chief executive officer. Vallat, who succeeds Thierry Guibert, will step into his new role from September 1. He will join the company from the Rémy Cointreau Group, where is currently wrapping up as chief executive officer. Prior to this, he had held the same position at Rémy Martin and had...
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Lacoste eyes US market push in effort to reach four billion euros in sales
French sportswear brand Lacoste is said to be making an “aggressive” push within the US market as its chief executive, Thierry Guibert, eyes an increase in annual sales to four billion euros. In an interview with the Financial Times, Guibert said that he has set a target to double sales for Lacoste’s US business from 400 million euros. To...
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