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Cocoon elevates rental offering with MyWardrobe HQ and More Luxury Club

London-based rental platform Cocoon is elevating its offering, merging that of MyWardrobe HQ and More Luxury Club into its operations. By combining the businesses, Cocoon is building on efforts to position itself as a “definitive category leader” in circular luxury. As part of the process, MyWardrobe HQ’s chief executive officer, Coco Baraer...

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Influencers as KPIs: In 2026, brands will demand marketing, not promises

Influencer marketing in Europe is currently in a consolidation phase. According to the latest report from Kolsquare, the sector has moved beyond its experimental stage and has now become a fundamental tool in marketing strategy. Today, companies no longer collaborate with content creators merely to “be present” on social media; they now seek...

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