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Business|Interview How Pink Palm Puff's 18-year-old CEO Lily Balaisis is growing the brand beyond its TikTok audience
Lily Balaisis founded Pink Palm Puff in 2023, at 15, from the Toronto suburbs, and built it into a brand with three million social followers, a Pottery Barn Teen collaboration, and pop-up queues in two US cities. At 18, she is mapping what comes after the hoodie. Balaisis first showed her entrepreneurial side at 11, when she started selling...
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