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GFA sets out to establish textile waste management systems in Türkiye

Global Fashion Agenda (GFA), the organiser behind the annual Global Fashion Summit, has announced the launch of a new initiative aimed at backing the development of textile waste systems in Türkiye. Türkiye becomes the fourth manufacturing region to implement this programme, following the path of Bangladesh, Cambodia, and Indonesia. Akin to...

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Agreement reached on weakened EU supply chain law

The EU is set to weaken its European supply chain law, designed to protect human rights, even before its implementation. Negotiators from EU member states and the European Parliament have agreed in Brussels that the regulations will now apply to a much smaller number of large companies, as announced by both parties. The amendment still requires...

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Sportswear: “Emerging markets" are driving the next growth phase

The global sportswear market is set to achieve its most significant growth in the coming years within emerging markets, particularly in the Asia-Pacific, Middle East and Africa regions. This states the “Global Sportswear Market to 2029” report by UK market research firm GlobalData. It analyses the development of the global sportswear market up...

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Business|Opinion

What AI experts and enthusiasts expect for fashion and retail in 2026

2026 is approaching fast. FashionUnited asks six AI experts what they expect from artificial intelligence in fashion and retail: 2026 AI Predictions for Fashion and Retail: FashionUnited’s Expert Outlook 1. Carmen Martínez Ferrer, senior data analyst at Farfetch and founder of @thedatafashionbrief As Senior Data Analyst at luxury webshop...

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Business|Interview

AI in Fashion: How Hunkemöller uses AI for customer insight, price optimisation and store clustering

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. In this edition of the AI in Fashion series, FashionUnited speaks with Gordon Smit, the technology director of Dutch lingerie company Hunkemöller. 1. How do you view AI and what does Hunkemöller use it...

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Natalie Portman joins Uncaged Innovations as a strategic partner

Academy Award–winning actor and producer Natalie Portman, who has been a long-standing advocate for animal welfare and veganism, is joining biomaterial company Uncaged Innovations as a strategic partner and an “advocate for sustainable luxury”. New York-based Uncaged Innovations, founded by serial entrepreneur Stephanie Downs and biomaterials...

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Alohas's triple offensive: Enhanced customer experience, greater diversification, and a larger international footprint

Spanish brand Alohas continues its journey to becoming a global brand, accelerating its efforts to coincide with the start of the Christmas 2025 season. Alejandro Porras' company has made new advances across the three strategic pillars that support its growth strategy: customer experience, product, and international footprint. Founded in 2015 as...

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Victoria’s Secret raises FY guidance as Q3 outperforms

Lingerie giant Victoria’s Secret is remaining on course with CEO Hillary Super’s ‘Path to Potential’ strategy, driving outperformance in the third quarter and improving guidance for the full year. For the quarter ended November 1, 2025, the company posted a net sales increase of 9 percent versus the same period last year, amounting to 1.472...

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Superdry plots Argentina launch with new franchisee

British fashion retailer Superdry is plotting an expansion into Argentina through a new franchise partnership with Tango Fabric. The company confirmed the launch of a dedicated regional e-commerce platform for the market, and said it was planning to open five stores in the capital, Buenos Aires. The first, a flagship site, is targeted to open...

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Cocoon elevates rental offering with MyWardrobe HQ and More Luxury Club

London-based rental platform Cocoon is elevating its offering, merging that of MyWardrobe HQ and More Luxury Club into its operations. By combining the businesses, Cocoon is building on efforts to position itself as a “definitive category leader” in circular luxury. As part of the process, MyWardrobe HQ’s chief executive officer, Coco Baraer...

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Adidas secures win in investor case over Ye partnership fallout

Sportswear giant Adidas has secured a legal victory in a securities case linked to its prior partnership with Ye – formerly Kanye West. The US Court of Appeals in San Francisco affirmed a district court’s dismissal of claims brought by shareholder HRSA-ILA Funds, according to a court filing. The lawsuit alleged that Adidas had misled investors...

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BasicNet acquires the Sundek brand

BasicNet continues its acquisition spree, adding Sundek to the Turin-based company's brand portfolio. As previously reported by FashionUnited, negotiations between the Turin-based group and the Californian swimwear brand continued into the autumn, following denials last spring. Today, the agreement was signed and announced for the acquisition of...