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DTC surge drives Levi Strauss to raise annual guidance

US-based denim leader Levi Strauss & Co. has reported robust financial results for the first quarter ended March 1, 2026, prompting the group to increase its full-year outlook. The company saw broad-based growth across all regions and channels, bolstered by its strategic pivot toward a direct-to-consumer (DTC) denim lifestyle model. Quarterly...

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