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American Exchange Group acquires Allbirds for 39 million dollars

US footwear brand Allbirds has announced a definitive agreement to sell its intellectual property and specific assets and liabilities to American Exchange Group. The New York-based firm, which specializes in accessories design and manufacturing, will acquire the brand for an estimated 39 million dollars. The transaction was negotiated by a...

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How a brand like Chanel uses IP to establish and influence an audience

Chanel is a maison synonymous with luxury and recognised globally, defined by timeless black and white chic and its 'ultimate luxury' identity. Founded in Paris in 1910 by fashion pioneer Gabrielle ‘Coco’ Chanel, today it remains a powerhouse brand, now headquartered in London. Many of the elements introduced under Coco have endured, firmly...

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