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Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

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UK jails driver for smuggling cocaine in shipment of Kim Kardashian underwear

London - A Polish driver was jailed for smuggling cocaine worth more than £7 million ($9.3 million) hidden in a lorry transporting Kim Kardashian's Skims underwear, UK police said Monday. He was caught smuggling 90 kg of cocaine in the lining of the doors of the lorry, which was carrying 28 pallets of clothing belonging to Kardashian's shapewear...

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Xero Shoes targets international expansion with new distribution deals

American minimalist footwear brand Xero Shoes, which specialises in barefoot-style shoes, sandals, and boots designed to let feet bend, flex, and move naturally, has doubled its global distribution network, adding five new international partners to target international growth. Founded in 2009 by Steven Sashen and Lena Phoenix, Xero Shoes has...

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Lululemon board defends strategic turnaround plan amidst growth deceleration

US athletic apparel company Lululemon Athletica Inc. has filed definitive proxy materials with the Securities and Exchange Commission in connection with its upcoming annual meeting of shareholders scheduled for June 25, 2026. In an accompanying letter mailed to investors, the board of directors defended its strategic turnaround plan and strongly...

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Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

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Fashion brand Mexx returns to DACH market

Mexx is returning to the DACH market under a new sales agency. The Dutch fashion brand is back in the German market. The Brandatory agency in Munich is responsible for distribution in Germany, Austria and Switzerland. The spring/summer season also marks a reorientation of the brand under the concept of a “Casual Casual Attitude”. The...

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New LCA details environmental impact of US cotton production

A new life cycle assessment (LCA) of US cotton fibre production has been released, providing updated data on environmental impacts across the early stages of the cotton supply chain. The study was commissioned by Cotton Incorporated and independently reviewed in line with ISO standards. It assesses cradle-to-gate impacts based on primary...

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Shein reportedly acquiring Everlane in 100 million dollar deal

Online fast fashion giant Shein is set to acquire US apparel brand Everlane from majority owner L Catterton in a deal valuing the retailer at approximately 100 million dollars, according to a report by Puck News published on Sunday, citing sources familiar with the transaction. Reuters also reported the development, citing the Puck News article....

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China's economy loses momentum – retail sales disappoint

China's economy lost significant momentum in April. Key economic data fell short of analysts' expectations. According to data released by the National Bureau of Statistics on Monday, retail sales rose by only 0.2 percent in April compared to the same month last year. This follows a 1.7 percent increase in March. Industrial production grew by...

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Misto Holdings: Q1 revenue up 4.2 percent driven by Acushnet and Greater China expansion

South Korean global brand portfolio company Misto Holdings, formerly known as Fila Holdings, announced its financial results for the first quarter of 2026 through a regulatory filing on May 15, 2026. Consolidated revenue for the first quarter of 2026 increased 4.2 percent year-over-year to 1.30 trillion South Korean won (864.26 million dollars),...

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MySize reports Q1 revenue increase of 62 percent driven by e-commerce and acquisitions

The Israeli fashion technology firm MySize has announced its financial results for the first quarter ended March 31, 2026, revealing a significant increase in turnover and gross margin expansion. The company, which focuses on artificial intelligence (AI) sizing solutions and e-commerce operations, reported that revenue for the first quarter (Q1)...

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Canada Goose posts 13.3 percent revenue increase for fiscal year 2026

Canadian luxury brand Canada Goose has announced its financial results for the fourth quarter and fiscal year ended March 29, 2026, revealing a total annual revenue increase of 13.3 percent to 1.53 billion Canadian dollars (1.11 billion dollars). The performance was bolstered by a strong direct-to-consumer (DTC) showing and an expansion of its...