Reimaging brand ownership: How Authentic Brands powers hertiage through digital experience
In the session 'Beyond Retail: The Operating System for Modern Brands' during the World Retail Congress 2026 on Berlin, Henry Stupp, president of EMEA and India at Authentic Brands Group, detailed a strategic blueprint for transforming heritage labels into modern, scalable platforms. Addressing a room of global retail leaders, Stupp argued that...
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