A retrospective of the ‘King of Kink’: Helmut Newton

“Helmut Newton did something extraordinary for the brand,” said Ashish Sensarma, CEO of lingerie brand Wolford at during the press preview of the upcoming exhibition ‘Helmut Newton - A Retrospective’ at photography museum Foam in Amsterdam. “He captured the brand DNA, our true DNA, through photography.” A sponsor for the exhibition, it is clear that Sensarma is greatly moved by Newton’s work. “I had a tear in my eye when I saw the exhibition, it really is outstanding,” he added. And he is not alone in being so touched by the work of the German-Australian photographer.