How eyewear label Velvet Canyon explores its brand in the world of film with 'La Femme'

A fashion film can often seem like a vague concept, especially when it’s attached specifically to a brand—is it a promotional piece, a work of art, or something else entirely? However, as creative directors begin to explore the art of film—despite the fact that the specific category in marketing appears to have less viewership than traditional advertisement—with their labels, they open up a whole world of narrative storytelling for their brands.