‘Denim In Fashion’ show lures brands, retailers to Dhaka

Denimsandjeans.com brings the 5th edition of their pioneering denim show themed ‘Denim In Fashion’ to Dhaka on March 2 and 3, 2016. This will be Denimsandjeans.com ’s fifth consecutive denim exhibition in Bangladesh. The last edition, themed ‘Denim Playground Dhaka, was a huge success. In fact, the mega denim show is one of the most awaited exhibitions and has been attracting global attention ever since its inception. Top brands, retailers and professionals have been attending the shows since its inception.

What began as regular workwear, denim has gone posh today with Alexa Chung for AG jeans to Marques Almeida and Prada, designers using style and history to create nostalgia and style reinvention. Denim has been growing continuously in the last decade but what’s new is that high fashion has joined the bandwagon of denim affiliation. This explains the theme for the latest edition which is inspired by luxury brands like Prada, Gucci, Burberry and more taking denim seriously and into their collections. Gucci’s has sun-bleached or on neat shirt-waisters with giant pockets. Dolce & Gabbana embellishes their women’s jeans with rhinestones. Burberry, has introduced denim jacket on the catwalk at both their men’s and women’s shows. The collections were full of 70s-style jeans nostalgia with stitching highlighting pockets and boot-cut shapes, teamed with bobbly jumpers and flat sandals. Prada, Louis Vuitton, Stella McCartney, Chloé – mix denim with the other big trends of the season For a few seasons now, many fashion editors have been seen more in Junya Watanbe patchwork jeans than the once universal Cocktail dresses.

Bangladesh strong player in global denim map

Innovation, sustainability and quality, are what Denimsandjeans.com primarily focuses on. For the last two years, Denimsandjeans.com has been tapping the potential of Bangladesh as a denim powerhouse and showing to the world the immense opportunities of Bangladesh’s textile industry. In their last edition, ‘Denim Playground Dhaka’, apart from traditional customs of exhibitions, for the first time, the students of Bangladesh fashion universities were involved in a contest related to denim products for an international audience. They believe that the best innovation and creations could be delivered only by an enthusiastic learner, and after observing the creations of these students, everyone including exhibitors to international visitors appreciated the work of all these students.

During the last edition ‘Denim Playground Dhaka’ students of three universities BUFT, SMUCT and NIFT participated in a contest organised at the denim show to bring out some innovative designs in denim created by local designer students. In the 5th edition ‘Denim In Fashion,’ as well, young talent will be encouraged to showcase their creations. This time the theme is different, so they expect much more surprising and creative designs from the Bangladeshi fashion students. There is lot more for students, as the selected garments would be showcased by the models in the fashion show ‘Fashionim’.

Last editions of the show were appreciated by visitors worldwide with even the ‘godfather of denim’, Adriano Goldschmied (Founder of Diesel) visiting and commenting that the show was much better than expected. All these developments lend credence to the idea of denim quickly capturing space as ‘fashion clothing.’ Perhaps this prompted Denimsandjeans.com to choose ‘Denim In-Fashion’ as the theme for the 5th edition.

More than 1,700 visitors from the top global brands/retailers including G-Star, C&A, Celio, Carrefour, Uniqlo, Camieu, GAP, Gloria Jeans, H&M, Levi’s, Li and Fung, M&S, Otto , besides local factories, buying houses etc. extended their support to this exhibition and made it successful. The two-day program comprised of a series of events, sessions and seminars.

The 5th edition has already created a buzz internationally and Dhaka is ready to host another successful session of this much awaited denim show.