Four macro trends driving AW20 womenswear

UK fashion tradeshow Pure London wrapped up its AW20 edition on Tuesday, closing an event which saw visitors from over 80 countries and more than 1,300 fashion collections coming together under one roof at Olympia London. At the fair, visitors also got to see a presentation by Jane Kellock, founder and creative director at fashion forecasting platform Unique Style Platform, about the macro-trends driving the AW20/21 season. Here is a summary of the four trends: