How China is redefining fashion: Jiao Pei discusses CHIC, technology and market strategies

While in Shanghai for the China International Fashion Fair (CHIC), FashionUnited had the chance to hold a one-on-one conversation with Jiao Pei, the vice president of the event’s organiser China National Garments Association. He offered expert insights into China's textile industry, shedding light on current trends, market entry strategies for foreign brands, and the disruptive influence of Chinese companies, especially in the realm of technology and AI.