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Fashion and lifestyle etailer Myntra has launched s handloom brand 'Navibhu' aimed at the niche but expanding customer interest in Indian handloom, promoted by Ministry of Textiles to support weavers. The brand was launched at Myntra's 6th Annual Brand Summit - Tech Threads 2017 by textiles minister Smriti Irani. Myntra will provide a platform for more than 250 styles of traditional hand woven saris, dupattas and other handloom products.

Myntra showcased how it is leveraging technology to fuel its next phase of growth with the launch of two breakthrough technology innovations -Rapid as a Service and Myntra Mirror. Myntra Mirror is an AI-based service set to revolutionise the customer-brand interface. The technology engages with customers and provides feedback regarding the customer's 'look' based on style, fit, brand and seasonality.

Nearly 200 leading Indian and international brands come together to deliberate on how e-commerce is shaping the growth of fashion in India at Tech Threads. The summit also served as a platform for Myntra to acknowledge its valued partners, recognize best performers, and announce new collaborations and customer-centric innovations. The summit featured customer success stories and two fashion showcases by Navibhu and Splash by Lifestyle.