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Siyaram Silk Mills’ apparel division organises retailer meet

By Meenakshi Kumar

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The apparel division of Siyaram Silk Mills, India’s leading textile manufacturing company recently organised an All India Retailer Meet 2016 at Sahara Star, Mumbai. The event was primarily hosted to facilitate Siyaram’s family bond by gathering their channel partners and providing them a refreshing break from their routine activities.

The meet saw the participation of around 1,000 dealers and channel partners of Oxemberg and J. Hampstead apparel brands. The participants were delighted to see the Spring/Summer 2017 Collection. Club wear collection for Oxemberg was also launched at the meet and was the star attraction of the night. The scintillating collection of Club wear fashion shirts is a range designed by creatively talented designers by exploring trends from around the world. Fine fabrics, trendsetting designs and a slim structured fit make this collection a complete rock star. The shirts are adorned with stylish, hand-picked buttons, crisp cuffs & broad collars. These fabulous pieces are available in popular designs like Dobby, Jacqured, Poplin & Chambray.

Siyaram's chairman and managing director, Ramesh Poddar said the meet had given them a platform to appreciate all their dealers and channel partners who played a valuable role in the overall growth of the company. It was through their efforts that the Mills’ brands have been able to enhance their presence across the country.

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