Latest Articles in Fashion

Tommy Hilfiger collaborates with ’47 on basketball caps collection

American fashion brand Tommy Hilfiger is continuing to strengthen its position within the sports world with a new collaboration with sports lifestyle brand ’47 celebrating five National Basketball Association (NBA) teams. The capsule collection of caps fuses Tommy Hilfiger’s American-prep aesthetic with basketball’s sporting culture spotlighting...

Fashion

Joor to platform Australian designers during NYFW

Joor has partnered with WeWearAustralian and Australia Post to platform and promote Australian designers during New York Fashion Week. The wholesale platform is playing host to a digital trade show event spanning three months, featuring 40 brands associated with the organisations. As part of the partnership, selected brands included in the Joor...

Fashion Featured

“Detox Society” SS26: A fashionable new beginning with mind and mindfulness

Fashion reflects society's desires and challenges - and when times get darker, we increasingly look for light. In an era characterised by fake news, endless doomscrolling and an omnipresent negativity bias, an urgent restart becomes essential. The Zeitgeist analysis for the coming spring/summer season presented by the German Fashion Institute...

Fashion

Marks & Spencer launches designer competition for young people

British department store Marks & Spencer has announced a new competition for young people to submit designs in a bid to be included in the retailer’s and YoungMinds’ Hello Yellow kidswear collection. Together with the mental health charity, Marks & Spencer is calling for inspiring designs from two age categories – five to 11 and 12 to 16 years...

Fashion

Polaroid Eyewear partners with the ATP tennis tour

Polaroid Eyewear, part of the Safilo Group, has become the official eyewear partner for the ATP Tour, the tennis tour for men to expand its global footprint. As part of the partnership, Polaroid Eyewear will host brand activations at a selection of ATP Tour events, including the Mutua Madrid Open, the Internazionali BNL d’Italia and the Swedish...

Fashion

Wilson launches first women's-only tennis shoe

US-based Wilson Sporting Goods, known for manufacturing high-performance sports equipment, apparel, footwear and accessories, has launched its first tennis shoe built exclusively for women. The ‘Intrigue’ tennis shoe has been developed in close collaboration with Wilson athlete and tennis player Marta Kostyuk to offer a sneaker to be responsive,...

Fashion Featured

In Copenhagen, young brands come under the wings of established names

In recent years, Copenhagen Fashion Week (CPHFW) has emerged as a front runner in platforming Scandinavian brands for an international audience. So much so that some of its regulars have gone on to more global stages. This year, however, the autumn/winter 2025 schedule, spanning January 27 to 31, has almost undergone an entirely new form. While...

Fashion

Grammys red carpet: all the drama, all the hotness

Music's brightest stars on Sunday rocked the red carpet at the Grammys, music's biggest night in their sexiest, skin-baring ensembles. While the Oscars are known for embracing a classic brand of Hollywood glamour, the Grammys are daring: some of the most iconic fashion looks have emerged at the storied gala, such as Jennifer Lopez's plunging...

Fashion Featured

Haute Couture SS25: A return to the tried and tested and a debut at Valentino

In Paris this week, fashion houses relied on proven formulas, striving for light, feminine collections. Brands like Chanel emphasised their visual codes, while others, such as Dior and Schiaparelli, also played with classic silhouettes. Only the Couture Week debutantes dared to experiment. Established codes As the oldest, still active couture...

Fashion

Zara and Samuel Ross start long-term design collaboration

Fashion chain Zara, which belongs to the Spanish fashion group Inditex, has started a collaboration with the British fashion designer Samuel Ross. This is not a one-off partnership, but rather an "ongoing, multi-part design dialogue," Zara said in a statement on Thursday. The collection, called SR_A (Samuel Ross Atelier), is a menswear capsule...

Fashion

Berlin Fashion Week: 5 Newcomers with a fresh vision

Berlin Fashion Week, once an underdog, is increasingly carving out a position amongst the major Fashion Weeks in Paris, Milan, and London. Established names like GmbH and Marie Lueder are returning this season, which starts today, to showcase their latest collections. The German capital also thrives on a dynamic mix of established and emerging...

Fashion |Opinion Featured

Lyst’s Index and the LVMH paradox

The latest Lyst Index for Q4 continues to solidify its role as a barometer of brand desirability. With Miu Miu, Saint Laurent and Prada rounding out the top three, the data-driven ranking, which aggregates online shopping behavior, social media engagement, and search volume, has become a credible measure of a brand’s heat. Yet, in a surprising...