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Lidl: Realignment and international positioning of sports brand Crivit

German discount supermarket Lidl is aiming to realign its sports brand Crivit and, with a campaign, make it the “strongest movement brand in Europe”. “Find Your Move” is the brand’s first international omnichannel campaign, Lidl announced on Wednesday. It was to be shown on television, via social networks and in physical stores in over 30...

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Kering Eyewear to develop smart glasses with Google

Kering Eyewear, part of luxury fashion group Kering, has inked a new partnership with Google to develop AI-powered “smart glasses” with Android XR. The collaboration is being described as a “new chapter in design for smart glasses” as it will combine Kering Eyewear’s high-end eyewear expertise, known for its collections with Gucci and Saint...

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