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After hype: H&M's former CEO on next phase of sustainability in fashion industry

London - One of the best speakers at the World Retail Congress 2025 was Helena Helmersson. The former CEO led the Swedish H&M Group for several years and recently became the chair at material innovation company Circulose. In London, during a compelling keynote speech, she urged all professionals present to refocus on sustainability. Helmersson...

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Tommy Hilfiger collaborates with Aleali May to reimagine Tommy Girl

Tommy Hilfiger, which is owned by PVH Corp., has teamed up with guest creative adviser Aleali May, a creative director and consultant, who has worked with brands including Nike, Barbie and the NFL, to reimagine Tommy Girl for a “new generation” with a capsule collection for spring 2025. Originally launched as a fragrance, Tommy Girl became known...

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