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Fashion Trust Arabia announces 2025 awards and new advisory board

Fashion Trust Arabia (FTA) has announced the 7th edition of its annual awards, set to take place in November 2025 in Doha. The non-profit organization, which supports designers from the MENA region, will spotlight India as this year’s Guest Country in collaboration with the Nita Mukesh Ambani Cultural Centre. The 2025 awards will honor designers...

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Desigual embraces artificial intelligence to expand its creative universe and optimise its operations

The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...

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