Latest Articles in Fashion

Vivobarefoot partners with NFL star to drive barefoot awareness

British footwear brand Vivobarefoot, known as a leader in the barefoot (minimalist) shoe movement, has announced a partnership with NFL American football wide receiver Mack Hollins to champion barefoot education and “foot freedom”. The move marks Vivobarefoot’s first step into the world of professional sports as it looks to showcase how...

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Liverpool FC names Tommy Hilfiger as official global partner

American premium fashion and lifestyle brand Tommy Hilfiger is getting into football (soccer), after being named the official global partner for English Premier League team Liverpool FC to showcase a new “modern expression of club dressing”. The move marks Tommy Hilfiger’s first football club partnership and will see the preppy American brand...

Fashion

Fast Retailing appoints Francesco Risso as creative director of GU

Fast Retailing Group has announced the appointment of Francesco Risso as creative director of GU. In his new role, Risso will define GU’s creative direction as it enters its next phase of growth, the Japanese apparel conglomerate stated in the press release. His debut collection for the brand is scheduled for autumn/winter 2026. Alongside his...

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Pre-fall 2026 color in sophisticated combinations

As FashionUnited reported in early December, Pantone has named a luminous, ethereal white called ‘Cloud Dancer’ as its Color of the Year for 2026. The Spring/Summer 2026 runways have already confirmed a strong direction toward head-to-toe white looks. By contrast, when the pre-fall collections arrive in stores around June, selling floors are set...

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Pitti Uomo: LVMH winner Soshiotsuki blending Japanese and western aesthetics

Japanese brand Soshiotsuki, winner of the 2025 LVMH Prize, is set to further establish its global presence at the international Italian trade fair, Pitti Uomo, next week. While attention often focuses on classic Japanese culture such as kimonos, wabi-sabi and Zen, designer Soshi Otsuki dismisses clichéd nostalgia. His designs elevate elements...

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Fashion |Opinion

Small batch, big numbers: When fashion marketing meets production reality

In fashion, moments of unintended transparency, a back-end inventory number accidentally exposed, a production document leaked, a “limited” capsule that seems available forever, often illuminate the gap between how brands describe themselves and how they actually operate. These moments are revealing not because they expose wrongdoing, but...

Fashion

ATP is launching a global shopping destination for tennis fans

The ATP, the global governing body of men's professional tennis, is launching an online shopping destination this month, which aims to offer fans “all things tennis”. The e-commerce store is being launched in partnership with Levy Merchandising, known for delivering bespoke retail solutions across sports, entertainment, and venues, which was...

Fashion

L'Officiel: fraud investigation launched following 'predatory' acquisition by Chinese group

French authorities have launched an investigation into potential large-scale fraud surrounding the acquisition of L'Officiel magazine's publisher by a Chinese conglomerate. The founding owners, the Jalou family, are denouncing a “predatory” operation aimed at stripping the assets of the century-old fashion and luxury institution. Behind the...

Fashion |In Pictures

Fabletics unveils first-ever athlete-curated collection with Ja’marr Chase

American activewear brand Fabletics, known for its subscription model featuring more than 2 million members, has launched its inaugural collection with American football star and Cincinnati’s wide receiver, Ja’Marr Chase, who became the brand’s first professional athlete ambassador in September 2025. Chase, who was sponsored by Nike, has been...

Fashion

Animal rights organisation Peta explains how to distinguish faux fur from real fur

As the list of brands no longer using fur in their collections grows, and more fashion weeks ban it from their runways, New York is the latest to join the line-up. Following London, Copenhagen, Berlin, Stockholm, Amsterdam, Helsinki and Melbourne, the city has now implemented a ban. In response, the animal rights organisation People for the...

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Fashion |Interview

Animal-free fashion's shifting landscape: 2025 milestones, 2026 expectations

2025 was a milestone year for animal welfare. From prohibiting animal-based materials on major global platforms to all round production bans, the period proved to be a promising inflection point for the industry. What was once seen as a niche concern has rapidly evolved into a commercial expectation, driven by consumer scrutiny, regulatory...

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Louis Vuitton marks 130 years of its Monogram with heritage-led collections

As luxury brands continue to invest in recognisable visual codes, few symbols illustrate the power of branding as clearly as the Louis Vuitton Monogram. Created in 1896 by Georges Vuitton in tribute to his father, Louis Vuitton, the canvas marks its 130th anniversary in 2026. To coincide with the milestone, the French luxury house is launching a...