Latest Articles in Fashion

AI pendants back in vogue at tech show after early setback

Pendants and brooches packed with artificial intelligence abounded at the Consumer Electronics show, using cameras and microphones to watch and listen through the day like a vigilant personal assistant. The return of the wearable tech comes about a year after the discontinuation of a Humane AI Pin panned by reviewers after it was launched amid...

Fashion |Interview Partner Content

Phygital Fashion: How Technology Is Reshaping the Future of Small Brands

Technology is revolutionizing every aspect of the fashion industry, from design and manufacturing to retail and consumer relations. Innovations such as wearable technology, smart textiles, 3D simulation, augmented reality (AR), virtual reality (VR), and even social media and online shopping have reshaped how fashion is produced and consumed. The...

Fashion

Adidas launches a new digital platform with Offspring

Sportswear brand Adidas is collaborating with Offspring to launch a new digital platform called ‘House of ZX,’ which will be a hub for sneakerheads to celebrate its Adidas ZX franchise. The ‘House of ZX’ platform will spotlight the history and future of the Adidas ZX range and Offspring community content, while also sharing exclusive information...

Fashion

In pictures: G-Star unveils first collection from new creative directors

Rushemy Botter and Lisi Herrebrugh have officially made their debut as creative directors at G-Star. Their first collection was presented during a catwalk show in Amsterdam at the brand's international headquarters. Scroll down for the images. The catwalk show featured both womenswear and menswear. G-Star describes the show as an underscoring of...

Fashion

Vivobarefoot partners with NFL star to drive barefoot awareness

British footwear brand Vivobarefoot, known as a leader in the barefoot (minimalist) shoe movement, has announced a partnership with NFL American football wide receiver Mack Hollins to champion barefoot education and “foot freedom”. The move marks Vivobarefoot’s first step into the world of professional sports as it looks to showcase how...

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Liverpool FC names Tommy Hilfiger as official global partner

American premium fashion and lifestyle brand Tommy Hilfiger is getting into football (soccer), after being named the official global partner for English Premier League team Liverpool FC to showcase a new “modern expression of club dressing”. The move marks Tommy Hilfiger’s first football club partnership and will see the preppy American brand...

Fashion

Fast Retailing appoints Francesco Risso as creative director of GU

Fast Retailing Group has announced the appointment of Francesco Risso as creative director of GU. In his new role, Risso will define GU’s creative direction as it enters its next phase of growth, the Japanese apparel conglomerate stated in the press release. His debut collection for the brand is scheduled for autumn/winter 2026. Alongside his...

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Pre-fall 2026 color in sophisticated combinations

As FashionUnited reported in early December, Pantone has named a luminous, ethereal white called ‘Cloud Dancer’ as its Color of the Year for 2026. The Spring/Summer 2026 runways have already confirmed a strong direction toward head-to-toe white looks. By contrast, when the pre-fall collections arrive in stores around June, selling floors are set...

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Pitti Uomo: LVMH winner Soshiotsuki blending Japanese and western aesthetics

Japanese brand Soshiotsuki, winner of the 2025 LVMH Prize, is set to further establish its global presence at the international Italian trade fair, Pitti Uomo, next week. While attention often focuses on classic Japanese culture such as kimonos, wabi-sabi and Zen, designer Soshi Otsuki dismisses clichéd nostalgia. His designs elevate elements...

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Fashion |Opinion

Small batch, big numbers: When fashion marketing meets production reality

In fashion, moments of unintended transparency, a back-end inventory number accidentally exposed, a production document leaked, a “limited” capsule that seems available forever, often illuminate the gap between how brands describe themselves and how they actually operate. These moments are revealing not because they expose wrongdoing, but...

Fashion

ATP is launching a global shopping destination for tennis fans

The ATP, the global governing body of men's professional tennis, is launching an online shopping destination this month, which aims to offer fans “all things tennis”. The e-commerce store is being launched in partnership with Levy Merchandising, known for delivering bespoke retail solutions across sports, entertainment, and venues, which was...

Fashion

L'Officiel: fraud investigation launched following 'predatory' acquisition by Chinese group

French authorities have launched an investigation into potential large-scale fraud surrounding the acquisition of L'Officiel magazine's publisher by a Chinese conglomerate. The founding owners, the Jalou family, are denouncing a “predatory” operation aimed at stripping the assets of the century-old fashion and luxury institution. Behind the...