Latest Articles in Fashion

Beyond the backpack: Sprayground on reclaiming the "boring" travel sector

When New York-based travel fashion brand Sprayground launched in 2010, the backpack the market was filled with back-to-school options and what founder and creative director David BenDavid called “boring and mundane”, and with one single disruptive design, the ‘Hello My Name Is’ backpack, he evolved the travel accessories market from simple...

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Fashion |Interview

US retailer Svrn: "I have no idea where we will be next season, even as a country“

Berlin Fashion Week is not only captivating audiences with an international schedule, but is also attracting an increasing number of international media representatives and buyers. They travel from across the globe, ranging from the UK and the US to Korea and Japan, to discover German talent. Following the hectic start to the year in Florence,...

Fashion

Geneva opera house selling off thousands of extravagant costumes

Sandra Delpierre's fingers linger on a long blue and white fur coat and graze a pair of angel wings as she winds past thousands of colourful costumes used in opera performances. "There are some real treasures to be found," the head of costume workshops at Geneva's Grand Theatre told AFP. At a time when Bridgerton-style costume parties are all...

Fashion

Data fears and tech resentment greet AI wearable's Europe launch

Newly landed in Europe after a stormy reception in America, startup Friend's chatbot-powered, always-listening pendants are stirring concerns over compliance with tough EU data rules as well as anti-AI resentment. Many metro stations in Paris have in recent weeks been plastered with Friend's ads, picturing the round white device with promises...

Fashion

When the moment is the message: fashion marketing at sports’ biggest stages

Arriving at the top of the escalator in Antwerp’s flagship Zara store, shoppers are met with a mannequin dressed head to toe in white. The look is instantly recognisable. Worn by Bad Bunny during his Super Bowl performance, it went viral within hours. Much of the post-game commentary focused on the estimated “media value” of the appearance, but...

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Pantone NYFW colour palette for AW26 is invigorating and refreshing

Pantone, the authority on colour, has unveiled a colour palette of striking duality, featuring earthy tones, considered neutrals and bold, vivid shades, for the upcoming autumn/winter 2026 season at New York Fashion Week (NYFW), which runs from February 11 to 16. The seasonal trend report for AW26 states that NYFW designers will opt for colours...

Fashion |In Pictures

Completedworks teams up with Asics to launch its first-ever sneaker

London-based jewellery and accessories brand Completedworks, which has become a firm favourite during London Fashion Week for its immersive presentations, has unveiled its first-ever sneaker design in collaboration with Japanese sportswear brand Asics. The collaboration is part of Asics SportStyle’s ‘Crafts for Mind’ programme, a non-profit...

Fashion |In Pictures

Footwear brand Penelope Chilvers expands into clothing for SS26

British luxury footwear brand Penelope Chilvers, which blends Spanish artisanal craftsmanship with timeless English design, is launching a clothing collection filled with “beautifully considered staples” to complement its footwear. Launching for spring/summer 2026, the clothing line builds on the footwear label’s ambitions to dress its customers...

Fashion

World Fashion University established as new global platform for creative education

World Fashion University (WFU) has formally announced its establishment as a new academic institution aimed at advancing education in fashion, beauty and the creative industries on a global scale. The university was incorporated under Uganda’s Companies Act and is structured to operate within the regulatory framework overseen by the country’s...

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Fashion |Interview

Lucie Greene on SS27: “The mid-to-high segment is the sweet spot right now” as luxury recalibrates

Luxury in transition, and the mid-high segment ‘a sweet spot’ At the top end of the market, Lucie Greene sees early signs of a revival of the powerhouse luxury brand, albeit in a very different form from recent years. “Luxury has been in a bit of a maelstrom,” the British trend analyst and founder of Light Years says, describing a period defined...

Fashion

CFDA and OpenAI launch Innovation Hub to develop AI solutions for fashion

The Council of Fashion Designers of America (CFDA) has teamed up with OpenAI on a two-year initiative that looks to bring AI tool builders together with CFDA members, with the goal of driving creativity and growth across the industry. As part of the partnership, the duo have launched the Innovation Hub, described as a “designer-centric approach...

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Fashion |In Pictures

From fur collars to bow details: Key trends at Seoul Fashion Week AW26

Seoul Fashion Week wrapped up its autumn/winter 2026 edition over the weekend, marking the end of a season defined by extravagance and experimentation. Held from February 3 to 8 at the Dongdaemun Design Plaza, the event showcased 24 brands, 15 of which hosted runway presentations. The collections served as explorations of contrasts, emphasising...