Maison Margiela targets Chinese market with Shanghai show and four exhibitions
Maison Margiela has inaugurated its first show outside of Paris in Shanghai. The brand is also launching a road trip across China, combining collections, exhibitions and activations. “This is the first time we have held a show outside of Paris,” Glenn Martens, artistic director of Maison Margiela, told FashionUnited in Shanghai. “The brand...
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