Latest Articles in Fashion

The impact of parasocial relationships on fashion in 2025

In 2025, the fashion industry became more personal. Runway presentations were made more accessible through livestream parties and backstage films. Celebrities appeared more approachable, and brands increasingly established themselves as part of digital pop culture. What social media had initiated years ago—making fashion more tangible and...

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Menswear: five things to know before the Paris shows begin

Paris - Véronique Nichanian's farewell at Hermès, Jonathan Anderson's second Dior collection, and the Jacquemus finale are among the highlights of the upcoming menswear shows. Starting Tuesday in Paris, this ready-to-wear edition promises several key moments. Here are five things to know. Pressure to sell Over six days, 66 houses will unveil...

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Authenticity and individuality in Dolce & Gabbana's latest menswear show

Milan - Dolce & Gabbana sought “authenticity” for its menswear show in Milan on Saturday. The collection featured romantic and distinctive styles, including furs, oversized suits and XXL ties. “Individuality is returning to the centre of menswear,” a voice proclaimed at the start of the show. The Milanese designers then focused on several “...

Fashion |In pictures

Key trends from Prada's autumn/winter 2026 menswear collection in Milan

Milan, Italy - The Prada man was in search of “beauty” and “precision” for the brand's autumn/winter show on Sunday in Milan, against the “unpredictable” backdrop of today's world. Long coats clinging to the models' slender frames were paired with a unique cotton hat, slung over the shoulder. Classic trench coats were topped with a red, yellow...

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Milan menswear fashion week heads to the slopes

Milan's menswear fashion week began on Friday, with very wintry, sporty shows from Ralph Lauren and Dsquared2. Ralph Lauren marked his return to Milan after a 24-year absence with symbols of American elegance, from formal suits and tweeds, toughened up with boots and cowboy boots, in front of celebrities including actors Liam Hemsworth and Tony...

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12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

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Li-Ning ignites olympic flame in Milan

Bringing a touch of winter to Milan Fashion Week, Li-Ning—the Chinese Olympic Committee's official partner—reimagined its runway as a striking, snow-covered landscape. A huge ice palace served as the backdrop from which the models descended. A platform, where a red railway carriage was stationed, set the scene. It guided guests through the...

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Topshop launches European site across 23 countries

Topshop is continuing its rollout, this time on the digital front. The British brand has now introduced a dedicated European website, launched across 23 EU countries. The Shopify-based platform offers curated edits, new collections, hero categories, and seasonal drops, expanding the availability of its refreshed identity. The EU platform serves...

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Zalando and Karla Otto named new patrons of ANDAM 2026 awards

The ANDAM 2026 awards welcome two new financial partners: online retailer Zalando and German communications agency Karla Otto. This is a first for the Zalando platform. In addition to its financial support, it will assist designers with digital marketing and distribution. “We are delighted to enter into this partnership with ANDAM and look...

Fashion |In Pictures

Manolo Blahnik unveils collaboration with Balenciaga

The luxury fashion houses of Balenciaga and Manolo Blahnik have come together for a special collaboration celebrating the “dual Spanish roots” of both brands and the “elegance of craft” that unites them. Luxury footwear designer Manolo Blahnik has collaborated with Balenciaga creative director Pierpaolo Piccioli on three styles for the fashion...

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FP Movement adds tennis star Emma Navarro to roster

FP Movement, the activewear line from American fashion and lifestyle brand Free People, has bolstered its athlete roster with the addition of tennis star Emma Navarro, who will feature in its campaigns, social-first content, and create custom outfits. The multi-year partnership will see FP Movement being Navarro’s exclusive activewear partner,...

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Samuel Ross joins Whoop as global creative director of collaborative project

Samuel Ross, the founder of A-Cold-Wall, has joined Whoop as the global creative director of a multiyear collaborative project between the performance company and his design studio, SR_A. Through ‘Project Terrain’, Ross will design a bespoke capsule collection of new apparel pieces and technical garments, which will land in limited edition drops...