Latest Articles in Fashion

Journeys recruits Madison Bailey for ‘anti-algorithm’ back-to-school campaign

For this back-to-school season, Journeys wants its Gen Z consumers to push back “against the algorithm,” the brand said in a statement. On Thursday, the company unveiled “Turn it Up,” a new campaign that brings “Outer Banks” star Madison Bailey playing three versions of herself, alongside Anna Cathcart, Sky Brown, Ocean Brown, Samara Cyn and...

Fashion

Hollister bets on music marketing with Freya Skye tour sponsorship

Hollister is putting music at the center of its fall marketing push. The Abercrombie & Fitch Co.-owned brand has named rising popstar Freya Skye the face of its women's fall denim campaign, in a partnership that extends well beyond a standard celebrity endorsement. Hollister will also sponsor Skye's North America, UK and European tour, release...

Fashion |In Pictures

Pizza Hut is the latest fast food giant to bet on fashion nostalgia

Pizza Hut is the latest fast food name to move into fashion, partnering with New York apparel label Dinner Service NY on a limited-edition streetwear collection launching Thursday. The range draws directly on the chain’s restaurant heritage, reworking archival Pizza Hut uniforms and brand ephemera, including the Book It! reading programme...

Fashion

Jacquemus and Timberland's partnership continues with second shoe collaboration

Jacquemus and Timberland are back together. Following their hit debut collaboration in 2025, the American outdoor brand and the Paris fashion house have reimagined Timberland's 3-Eye Lug Boat Shoe once again — this time in a limited-edition "Lagoon Blue," with the Timberland x Jacquemus Authentic Boat Shoe launching Friday. Priced at 250...

Fashion |In Pictures

Nike launches running collection with Keely Hodgkinson

Keely Hodgkinson, one of the stars of Team GB’s athletics squad, has collaborated with sportswear giant Nike on her first signature athlete pack. The middle-distance champion, who won the 800-metre gold medal at the 2024 Paris Olympics, has designed a collection of apparel and footwear that reflects her “elegant style” and offers elevated...

Fashion

Influencer ordered to pay LVMH brands over sale of fake designer products

British content creator Georgia Aldridge has been ordered to pay 213,000 pounds to a number of LVMH-owned brands after the UK’s High Court ruled that she sold fake luxury goods to social media followers. Aldridge is required to fork out the hefty sum to the likes of Fendi, Loewe, Dior and Celine, which had collectively accused the influencer and...

Fashion

Milan's 10 Corso Como to host first Viktor&Rolf exhibition in Italy

Milan concept store and gallery 10 Corso Como is to host Viktor&Rolf. Spectrum, the first solo exhibition in Italy dedicated to the Dutch design duo Viktor Horsting and Rolf Snoeren. The show runs from 25 September to 22 November 2026 at the gallery on the street from which the store takes its name, in central Milan, with free admission. The...

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Fashion |DATA ANALYSIS

Why menswear's next big category is the handbag

Somewhere between the DR Congo squad walking off a plane in matching leopard print suits and custom bags, Erling Haaland treating this World Cup like a rolling exhibition of his Hermès bag collection, and the sheer size of the Bottega Veneta collection sitting in Jacob Elordi's wardrobe, it became clear that menswear had quietly found its next...

Fashion

AFRO Fashion Association and Accademia del Lusso launch scholarship programme for emerging fashion talent

AFRO Fashion Association and Accademia del Lusso have announced a new partnership to support emerging fashion professionals through a scholarship programme worth approximately 120,000 Euros. The initiative will provide five scholarships to students from Cameroon, Ghana, Uganda, Nigeria and Italy, with the aim of expanding access to higher...

Fashion

Collinda Strada supports ban on horse-drawn carriages in New York

Independent, New York-based fashion label Collinda Strada has teamed up with animal rights group PETA to launch a limited-edition shirt calling for an end to horse-drawn carriages in New York City. Proceeds from the T-shirt sales will be donated to The Coalition for Responsible Carriage Horse Retirement, a coalition of horse rescuers, advocates,...

Fashion

Venezuelan fashion house stitches body bags for quake victims

Seamstresses at Venezuelan fashion label By Efrain Mogollon are used to making colorful dresses with ruffled sleeves and elegant draped skirts, but these days they face a grim task: making body bags for thousands of quake victims. They never thought they would be making something so morbid, but like other Venezuelan operations, their workshop...

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Fashion |Interview

Damien Pommeret discusses international Woolmark Prize eligibility changes

As applications for the 2028 edition of the International Woolmark Prize (IWP) have officially opened, the prestigious competition is shaking up its own rules. For the first time in seven decades, the prize is no longer exclusively for founders of independent labels. It is now open to designers working within established houses. Damien Pommeret,...