Latest Articles in Fashion

ITMF announces winners of 2025 International Collaboration Awards

The International Textile Manufacturers Federation (ITMF) has announced the winners of its International Collaboration Awards 2025, recognizing achievements in global partnerships that advance sustainability and innovation in the textile industry. This year’s four award recipients are: • Bursa Uludag University (Türkiye) – Unlocking Circular...

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PwC research: Secondhand is a conscious choice, clothing leads luxury purchases

Secondhand fashion is no longer a niche but a conscious choice, increasingly integrated into the purchasing behaviour of younger generations. 40 percent of Gen Z and 28 percent of Millennials have already purchased second-hand products on Vinted, while 41 percent and 27 percent, respectively, have also sold them. In contrast, 53 percent of Baby...

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Fashion |In Pictures

From heritage to high-fashion: Ireland stakes its claim with inaugural fashion week

As the number of global fashion weeks continues to climb, more regions are seeking to claim space on the international calendar: not only as cultural showcases, but as strategic platforms for creative communities. This month, Ireland joined their ranks, launching its inaugural Ireland Fashion Week, a five-day event that set out to both celebrate...

Fashion

Harri and Masha Popova among second cohort in Studio Smithfield residency programme

Six new designers are set to become the second cohort of The Fashion Residency at Studio Smithfield, due to begin January 2026. Spanning 18 months, the initiative, backed by the Mayor of London, Projekt and the Paul Smith Foundation, will provide the chosen participants with a free studio space, mentoring by industry leaders and business...

Fashion |In Pictures

Spotted on the catwalk: The WGSN spring/summer 2027 colours

From eye-catching royal blue and bold orange to softer shades like lilac pink, light green-infused khaki, and earthy brown with a subtle pink hue — WGSN’s and Coloro’ s spring/summer 2027 colour palette is already making waves on the catwalks. The five trend-defining trend tones, selected in collaboration with Coloro, are being embraced by...

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PFW SS26 color trends: Sophisticated palettes for innovative silhouettes

Attendees at PFW SS26 are calling it “one for the history books.” The debut collections from several of the world’s leading designers captivated editors and buyers alike with innovative silhouettes and a bold, expressive approach to color. In a definitive move away from monochromatic shades of black and white, PFW designers explored a wide range...

Fashion |In Pictures

Spotted on the catwalk: SS26 trends according to Heuritech

Parisian AI fashion forecasting company Heuritech analyses millions of social media images to predict which styles, colours and fabrics will dominate the coming seasons. For spring/summer 2026, the agency identified ten notable trends. FashionUnited highlights a few of them with the help of catwalk looks. Purple as trend colour and Creamy Yellow...

Fashion

From waste to runway: Kenyan designers transform used clothes into art

In a dusty alley in the heart of Kenya's largest open-air market, fashion models strut down a makeshift runway in bold, upcycled outfits made from waste collected at dumpsites and market cast-offs -- proof that even trash can dazzle. Every year, thousands of tonnes of used clothes from Europe, the United States, and beyond make their way to...

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Fashion |Focus

PFW SS26: Balenciaga explored the house’s original silhouettes

As recently reported by FashionUnited, a major highlight of this season’s Paris Fashion Week was Pierpaolo Piccioli’s debut as the new creative director of Balenciaga. After the previous designer, Demna’s, inclusion of streetwear, Piccioli took a different direction, explicitly referencing Cristóbal Balenciaga’s original forms, (sack dresses,...

Fashion |In Pictures

John Smedley unveils collaboration with Bill Nighy

British luxury knitwear brand John Smedley has unveiled an exclusive capsule collection designed in collaboration with actor Bill Nighy, who has been a wearer of the brand since he was 17 years old. In a statement, Nighy explains that he has turned to John Smedley knitwear “as a foundational part of his wardrobe,” for more than five decades, and...

Fashion |Exclusive

Exclusive: Paraiso Miami Swim Week to hold first Dubai event in 2026

Paraiso, an organiser behind the annual Miami Swim Week, is preparing to venture into a new region. The platform has announced the debut of an United Arab Emirates (UAE) edition of its event dubbed Paraiso Dubai, set to take place October 2026. In a bid to build a “commercial bridge” between Miami and Dubai, Paraiso is looking to leverage...

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Fashion |Interview

How emerging sustainable fashion brands are winning over consumers

Navigating the fashion landscape seems to have never been more challenging - especially for smaller, emerging, and upcoming designers. Characterized by ongoing economic uncertainty, the increasing use of digital tools like AI, a changing retail experience, and never-ending shifts in consumer behavior, there is one red string connecting it all: a...