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Milan Fashion Week showcases precision in uncertain times

In an increasingly unpredictable world, men are searching for comfort and clarity -- at least in their fashion choices, according to designers in Milan this week. At Prada, Armani or Ralph Lauren, the US stalwart brand that returned to Milan Fashion Week, classic pieces underwent just slight variations without losing their comforting aspect. "We...

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The impact of parasocial relationships on fashion in 2025

In 2025, the fashion industry became more personal. Runway presentations were made more accessible through livestream parties and backstage films. Celebrities appeared more approachable, and brands increasingly established themselves as part of digital pop culture. What social media had initiated years ago—making fashion more tangible and...

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