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Study: design choices can significantly reduce fibre shedding from jeans during washing

The way jeans are processed in the factory largely determines their environmental impact when washed by the consumer. New research, shared by The Microfibre Consortium (TMC) on LinkedIn, shows that combining mercerised yarn (treated cotton) with specific washes can reduce fibre shedding by 77 to 93 percent per wash cycle. The processes for two...

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Fashion |Interview

A Century of Britishness: How Daniel Kearns is modernising Kent&Curwen

British heritage brand Kent&Curwen, established in 1926, has come a long way from creating ties for Oxford and Cambridge universities and inventing the first cricket jumper, to become synonymous with collegiate and sporting styles, blending British tradition with a "rebellious spirit” under the creative leadership of Daniel Kearns. 2026 marks...

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