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Asos launches modest wear label Iyal

E-commerce giant Asos is expanding its presence in modest wear with the launch of its own dedicated label, Iyal. The brand is debuting with a collection of 64 styles spanning occasion wear, tailoring and everyday pieces. This includes ruffled or caped dresses, coordinated sets, skirt suits, and matching hijabs in both plain and statement prints....

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Whoop unveils first fashion line with Samuel Ross

In January, Whoop, the wearable tracker, named British fashion designer Samuel Ross, best known for founding the luxury streetwear label A-Cold-Wall*, as creative director of a new multiyear collaborative project with his design studio SR_A to reimagine the Whoop brand as elevated high-fashion athleisurewear. The result is a “technical garment...

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