Latest Articles in Fashion

How Primark x Coleen Rooney benefits garment workers in Bangladesh

A high-profile partnership between Primark and Coleen Rooney as reported in the British press, is apparently worth millions. Media personality Rooney, wife of footballer Wayne Rooney, will be the face of a new athleisure collection by the Irish discounter that has been described as “stylish yet practical”. Rooney experienced a spike in...

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Fashion |Overview

London Fashion Week AW26 expands through heritage returns, strategic support & renewed momentum

London Fashion Week (LFW) AW26 came to a close on Monday evening with a clear sense of reinforcement. The February edition featured more than 90 designers and brands on the official British Fashion Council (BFC) schedule, including 41 runway shows and 20 presentations staged over five days. Taking place from February 19 to 23, LFW participation...

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Uniqlo expands tennis reach with Emma Raducanu

Japanese apparel retailer Uniqlo has ended weeks of speculation about who will dress British tennis star Emma Raducanu at her future tournaments by announcing the 2021 US Open winner as its latest global brand ambassador. In a statement, Uniqlo announced that Raducanu, Britain's top-ranked female tennis player, will represent the brand at all...

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Purpose and plurality: Harrods buyer names Erdem, Burberry among best LFW shows

London Fashion Week has officially wrapped up its autumn/winter 2026 edition, and the opinions of industry insiders are continuing to roll in. According to director of buying, fashion at Harrods, Simon Longland, for this season, London resisted “reduction to a single trend”. “The breadth and diversity of brands on show make it difficult—and...

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Italy launches Fashion Education Pact linking schools and industry

A new Fashion Education Pact aimed at strengthening the connection between schools and the fashion industry was signed during the inauguration of MICAM and MIPEL at Fiera Milano. The memorandum of understanding was formalized between Italy’s Ministry of Education and Merit (MIM) and two Confindustria federations: Confindustria Moda, representing...

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Fashion |Interview

Phoebe English brings a peaceful beauty to LFW

British fashion designer Phoebe English, who has been at the forefront of sustainable fashion, returned to the London Fashion Week schedule with an exploration of the corsage, as well as the flowers with which she has a personal affinity. The intimate presentation, held in an art gallery space in Bethnal Green, took the audience through a...

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NYFW FW26 Prints & patterns: mixed plaids, animal prints and dark florals

New York City has a new First Lady: Rama Duwaji. The 28-year-old Syrian-American artist is married to Mayor Zohran Mamdani, and since his inauguration in January 2026, she has quickly emerged as a widely cited fashion inspiration. Seated front row at Rachel Scott’s Dotima show with her stylist, Gabriella Karefa-Johnson, she wore a knee-length...

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Fashion |Interview

William Costelloe’s debut is a balance of tribute and future growth

The Paul Costelloe brand has been a regular fixture on the London Fashion Week schedule since its inception more than 40 years ago, and this season, new creative director William Costelloe presented an emotional tribute to his late father, who passed away in November 2025, as well as showcasing his vision for the brand moving forward, rooted in...

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Topshop collaborates with Central Saint Martins on reimagining iconic denim styles

Students of Central Saint Martins (CSM) offered up reimagined takes on Topshop’s iconic denim styles during a London Fashion Week runway event this season. Participants of the university’s MA Fashion were tasked with reviving the Jamie and Jonie jeans as part of a competitive project, with ten concepts ultimately chosen for display. The...

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Fashion |Interview

Creative rebirth of historic brand Sergio Soldano begins at New York Fashion Week

The latest collection of Sergio Soldano intends to usher in a new chapter for the historic Italian label. Unveiled during an event at the most recent edition of New York Fashion Week, the 77 piece line, with 27 accompanying accessories, marks a creative rebirth for the maison, founded in 1968. During the show, held at Printemps New York in...

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Poet core and print clash: 4 SS26 secondhand trends to source

The fashion industry is evolving amidst a sustainable transformation, driven by new consumer expectations, regulatory pressure and cost rationalisation. In this context, secondhand fashion is establishing itself as a structural driver rather than a peripheral trend. To remain competitive, it can no longer simply be a “responsible” option; it...

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Fashion |Interview

Gen Z stewardship: How 23-year-old Alexei Hamblin is repositioning Slazenger for a new era

At just 23, Alexei Hamblin is steering one of British sport’s most storied names into a new era. As the young designer and entrepreneur overseeing the transformation of Slazenger under the umbrella of Frasers Group, Hamblin is tasked with modernising a 140-year-old heritage brand without losing the legacy that made it iconic, exploring...