Latest Articles in Fashion

Salt Life continues to accelerate lifestyle offering with debut fragrance

Salt Life, the coastal lifestyle brand part of Iconix International, is continuing to accelerate its transformation beyond apparel to capture the “life on the water” experience, with a new global licensing deal with beauty company Revlon Consumer Products LLC, to develop its first-ever fragrance collection, expanding the brand into the beauty...

Fashion

John Galliano is joining forces with Spanish retailer Zara

Designer John Galliano, who departed Maison Margiela in 2024, is back, and this time it will be in partnership with Spanish retailer Zara. In a short statement, Zara confirmed it has inked a two-year creative partnership with Galliano, who will “re-author the brand’s archives through a series of seasonal collections”. The move will see Galliano...

Fashion

Asos launches modest wear label Iyal

E-commerce giant Asos is expanding its presence in modest wear with the launch of its own dedicated label, Iyal. The brand is debuting with a collection of 64 styles spanning occasion wear, tailoring and everyday pieces. This includes ruffled or caped dresses, coordinated sets, skirt suits, and matching hijabs in both plain and statement prints....

Fashion

New Balance named official footwear and apparel partner of New England Patriots

New Balance has been named as the official and exclusive athletic footwear and apparel partner of the American football team, New England Patriots, as well as its associated playing field, Gillette Stadium. The long-term agreement is said to reflect a commitment to the team, with the sponsorship to take shape through performance, facility and...

Fashion

Prince taps C-Life Group to expand apparel across North America

Racquet sports and lifestyle brand Prince has announced a partnership with wholesale apparel company C-Life Group to design, manufacture, and distribute Prince-branded apparel across the US and Canada as it looks to evolve into a comprehensive performance and lifestyle apparel brand. Prince, owned by global brand development and licensing...

Fashion |In Pictures

Reebok launches padel apparel with GLDN PNT

Global sportswear brand Reebok is expanding into padel sports in collaboration with GLDN PNT, a premium, lifestyle-driven activewear brand exclusively dedicated to the sport of padel, one of the world's fastest-growing sports. The collaboration will see Reebok launching an exclusive performance-driven padel apparel collection with GLDN PNT for...

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Fashion |In Pictures

Whoop unveils first fashion line with Samuel Ross

In January, Whoop, the wearable tracker, named British fashion designer Samuel Ross, best known for founding the luxury streetwear label A-Cold-Wall*, as creative director of a new multiyear collaborative project with his design studio SR_A to reimagine the Whoop brand as elevated high-fashion athleisurewear. The result is a “technical garment...

Fashion

Next Gen design competition 2026 opens call for young European creatives

The Next Gen Design Competition 2026 has launched its open call, inviting young designers across Europe to submit projects exploring the theme “Futures Worth Living.” The initiative encourages creatives aged 18 to 35 to develop human-centred design solutions addressing environmental, social and cultural challenges. Organised by a consortium of...

Fashion |In Pictures

Stars bring glamour to Oscars red carpet

Hollywood's best and brightest stars on Sunday hit the red carpet for the 98th Academy Awards, the movie industry's biggest night. Here are some of the top looks: Spring hues Pops of spring color were a welcome sight on the red carpet. Jessie Buckley, the favorite to win the best actress Oscar for her portrayal of William Shakespeare's...

Fashion

Polish designers give ancient amber a modern twist

Long coveted for its golden colour, scientific value and alleged healing properties, young Polish jewellers are transforming ancient amber into trendy pieces for the contemporary consumer. Designers working with the translucent fossil are combining traditional tools like drills, sanders, blasters and power saws with state-of-the-art technology...

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Fashion

Trompe-l'œil, 'fools the eye': an exploration of illusion in fashion

The catwalk is flooded with looks using trompe-l'œil ('tromp-loy'). The French term literally means 'deceive the eye'. In fashion, it is a technique where a designer creates an optical illusion by playing with perspective and dimension, making 2D appear 3D. In other words, you see something that is not there. Who invented this trick and how is...

Fashion

South Sudan models dominate global catwalks but visas a problem

Heels click on cracked paving stones as fantastically long-limbed men and women practice moves they hope will whisk them away from South Sudan, one of the fashion world's favourite scouting locations. Many hope to follow in the footsteps of their compatriot Awar Odhiang, who went from a refugee camp in Ethiopia to closing Chanel's Paris Fashion...