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Hugo Boss continues push into tennis with its biggest sports partnership

Hugo Boss first made its mark in tennis in the 1980s when it sponsored men’s team competition, the Davis Cup, for 15 years, and now the German fashion brand has secured its biggest partnership as the official lifestyle outfitter for the Australian Open from 2027. The move is described as a “landmark partnership” for the German fashion group’s...

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Fashion |In pictures

AW26: Corsets and crinolines, the 18th century as a value driver

The autumn/winter 2026/2027 collections, presented during Paris Fashion Week in March 2026, revealed a common dynamic: the revival of 18th-century codes. These are not just a constant stylistic reference. They also offer a response to the current challenges in the luxury fashion sector. Three exhibitions (Palais Galliera, Musée des Arts Dé...

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