Latest Articles in Fashion

Spotted on the catwalk: SS26 trends according to Heuritech

Parisian AI fashion forecasting company Heuritech analyses millions of social media images to predict which styles, colours and fabrics will dominate the coming seasons. For spring/summer 2026, the agency identified ten notable trends. FashionUnited highlights a few of them with the help of catwalk looks. Purple as trend colour and Creamy Yellow...

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From waste to runway: Kenyan designers transform used clothes into art

In a dusty alley in the heart of Kenya's largest open-air market, fashion models strut down a makeshift runway in bold, upcycled outfits made from waste collected at dumpsites and market cast-offs -- proof that even trash can dazzle. Every year, thousands of tonnes of used clothes from Europe, the United States, and beyond make their way to...

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Fashion |Focus

PFW SS26: Balenciaga explored the house’s original silhouettes

As recently reported by FashionUnited, a major highlight of this season’s Paris Fashion Week was Pierpaolo Piccioli’s debut as the new creative director of Balenciaga. After the previous designer, Demna’s, inclusion of streetwear, Piccioli took a different direction, explicitly referencing Cristóbal Balenciaga’s original forms, (sack dresses,...

Fashion |In Pictures

John Smedley unveils collaboration with Bill Nighy

British luxury knitwear brand John Smedley has unveiled an exclusive capsule collection designed in collaboration with actor Bill Nighy, who has been a wearer of the brand since he was 17 years old. In a statement, Nighy explains that he has turned to John Smedley knitwear “as a foundational part of his wardrobe,” for more than five decades, and...

Fashion |Exclusive

Exclusive: Paraiso Miami Swim Week to hold first Dubai event in 2026

Paraiso, an organiser behind the annual Miami Swim Week, is preparing to venture into a new region. The platform has announced the debut of an United Arab Emirates (UAE) edition of its event dubbed Paraiso Dubai, set to take place October 2026. In a bid to build a “commercial bridge” between Miami and Dubai, Paraiso is looking to leverage...

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Fashion |Interview

How emerging sustainable fashion brands are winning over consumers

Navigating the fashion landscape seems to have never been more challenging - especially for smaller, emerging, and upcoming designers. Characterized by ongoing economic uncertainty, the increasing use of digital tools like AI, a changing retail experience, and never-ending shifts in consumer behavior, there is one red string connecting it all: a...

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Rag & Bone continues expansion with European e-commerce site

Rag & Bone is continuing its global expansion, this time into the digital realm. The US brand has unveiled a new e-commerce website dedicated to the European market, offering direct access to 28 countries. Products available on the site span wardrobe staples like tailoring and knitwear to accessories, covering the full range of Rag & Bone’s...

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Fashion |ANALYSIS

Daring or reassuring: Brand strategies at Paris Fashion Week

“Historic” was a term widely used by industry professionals to describe this notable fashion week. A large number of brands had chosen this season to begin an important chapter in their history and unveil the very first collection from their new artistic director. While these debuts largely captured public attention, other key moments also made...

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Harrods buyer impressed by Chanel and Dior debuts at PFW SS26

Paris Fashion Week spring/summer 2026, which took place from September 29 to October 7, saw debuts at Chanel, Dior, and Balenciaga, and delivered a season of “extraordinary reset,” according to Simon Longland, director of buying for fashion at luxury British department store Harrods. Longland told FashionUnited over e-mail: “Paris offered a...

Fashion |In Pictures

Gap teams up with New York-based designer Sandy Liang

American retailer Gap has unveiled a new collaboration with New York-based designer Sandy Liang, inspired by “modern girlhood and self-expression”. The limited-edition collection for women and kids launches on October 10 and is rooted in a shared nostalgia, merging Gap’s heritage and timeless aesthetic with Liang’s signature feminine edge,...

Fashion

Wrangler to grow headwear with CAPX

Denim and lifestyle brand Wrangler is aiming to expand its market share in headwear with a new multi-year licensing agreement with CAPX, a headwear innovation lab, to introduce an elevated line of headwear. In a statement, Wrangler said the deal would allow it to grow its headwear market, as part of its continued strategy to evolve into a “...

Fashion

MFW SS26 color trends: A focus on mood-boosting palettes

Milan isn’t typically celebrated for bold use of color, often leaning instead toward monochromes and earthy neutrals. This season, however, designers injected a fresh vibrancy into their collections with standout shades of red, orange, and chartreuse green. At times these appeared in striking head-to-toe looks, while elsewhere they were shown...