Latest Articles in Fashion

Alo taps Bella Hadid to drive pre-fall sales

Alo has named Bella Hadid the face of its latest campaign, tying the model and entrepreneur to the launch of its pre-fall collection on Tuesday. Bella Hadid for Alo's pre-fall 2026 campaign Credits: Alo The Los Angeles wellness brand, which built its business on studio-to-street apparel rooted in yoga and mindfulness, framed the partnership...

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Fred Perry partners with Westminster Menswear Archive ahead of 75th anniversary

British fashion and sporting brand Fred Perry has announced a new research partnership with the Westminster Menswear Archive, the world’s first dedicated public archive of men’s clothing at the University of Westminster, ahead of its 75th anniversary celebrations in 2027. The partnership forms part of ‘Fred Perry Retold,’ the creative direction...

Fashion

V&A Dundee launches annual fashion event ‘Scottish Fashion Now’

Scottish museum V&A Dundee is launching a four-day programme in September designed to celebrate the “distinct impact Scotland has on the global fashion industry,” called Scottish Fashion Now. Designed to be an annual showcase for Scotland’s next generation of fashion designers, Scottish Fashion Now will transform V&A Dundee with a four-day...

Fashion

Lululemon launches MLB collection with Fanatics

Canadian activewear brand Lululemon has launched its debut collection with Major League Baseball (MLB) in partnership with Fanatics, as it looks to continue its expansion into the licensed sports space, following the success of its National Hockey League (NHL) and National Football League (NFL) collaborations. The Lululemon x MLB collection...

Fashion

Fashion marketing course recognised for AI integration at Central Michigan University

A fashion merchandising professor at Central Michigan University has received an international award for research exploring the integration of artificial intelligence into fashion education. Dr. Seung-Eun (Joy) Lee, Professor in the Fashion Merchandising and Design programme, received the Best Oral Presentation award from the Korean Society of...

Fashion |In Pictures

Birkenstock and Ader Error collaborate for the Boston clog's 50th anniversary

Birkenstock is marking the 50th anniversary of the Boston clog with a second collaboration with Seoul-based fashion brand Ader Error. The capsule reinterprets the closed-toe silhouette, first introduced in 1976, in two styles — the Boston Cap and Boston Flap — around a concept the partners call "Thread," using stitch detailing and Ader Error's...

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A homecoming for Jonathan Anderson: what Dior's Dublin show reveals about his vision

Jonathan Anderson is coming home, and he is bringing Dior with him. Last week, the Northern Irish fashion designer announced on Instagram that he will present his autumn 2027 collection for the French fashion house in Dublin. He posted a sketch of a four-leaf clover with a ladybird to reveal that his next collection, following a stop in Los...

Fashion |In Pictures

Pringles leaps into luxury streetwear with Blvck Paris collaboration

French luxury streetwear label Blvck Paris and Pringles, the crisps brand now owned by Mars, are launching a limited-edition apparel and lifestyle capsule that reworks the snack's branding in the label's all-black aesthetic. The capsule pairs Blvck Paris' monochromatic codes with Pringles iconography, from the tube-shaped can to mascot Mr. P and...

Fashion

Express continues its high-frequency celebrity campaign strategy

Express has launched its autumn/winter 2026 campaign, "Too Easy to Look This Good," starring musician Tinashe and American football player Tee Higgins. It is the third named celebrity campaign the brand has released this year. The campaign is built around Tinashe's single "Too Easy" and shot as a fashion film, moving from a daytime pool party to...

Fashion

The Couture Council to honour Diane von Furstenberg

The Couture Council of The Museum at the Fashion Institute of Technology (MFIT) has announced that it will honour fashion designer and entrepreneur Diane von Furstenberg with the 2026 Couture Council Award for “her transformational influence on women’s fashion”. Von Furstenberg will receive the accolade during MFIT’s annual Couture Council...

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Fashion |Opinion

What the Met's John Galliano exhibition reveals about fashion's selective memory

John Galliano is a creative genius. Fashion has known this since his graduate collection at Central Saint Martins in 1984. The industry has celebrated him during his tenures at luxury fashion houses Dior and Maison Margiela. In spring 2027, the wider public will also be introduced to his unparalleled ability for narrative design when the Costume...

Fashion

'The Devil Wears Prada 2' effect: 18 percent rise in foreign tourism at Milan film locations

Following the release of “The Devil Wears Prada 2”, average daily footfall from foreign tourists in the film's key Milan locations has increased by 18 percent compared to the previous period. This is according to an analysis by the research centre of Confcommercio Milano Lodi Monza Brianza, conducted via the Cities Analytics platform. The...