Latest Articles in Fashion

Tommy Hilfiger continues to drive growth through fashion-tainment

American fashion and lifestyle brand Tommy Hilfiger, known for its preppy “American cool” aesthetic, is continuing to drive forward with its fashion-tainment strategy, combining sports, fashion and entertainment, by adding NFL star Travis Kelce to its roster as it looks to target the growing pre-game tunnel walk. Tommy Hilfiger has a 40-year...

Fashion

Wearable luxury dominates: Farfetch Index on 2026 fashion trends

Farfetch has released its latest index, utilising internal sales data and global search volumes from 2025 to identify the products redefining luxury wardrobes in 2026. The findings highlight a significant market shift toward “wearable luxury”, a reference to items that balance cultural prestige and everyday utility. In footwear, the Adidas Samba...

Fashion |In Pictures

Camilla unveils collaboration with The Met

Luxury Australian fashion brand Camilla has unveiled a capsule collection in collaboration with The Metropolitan Museum of Art in New York, celebrating fashion as “wearable art”. The capsule collection, launching on April 7, features womenswear, menswear and accessories in six original prints, inspired by works of art in The Met and its...

Fashion

Royal Collection Trust links with more brands to celebrate Queen Elizabeth II

British heritage brands worn by Queen Elizabeth II are collaborating with the Royal Collection Trust, a charity and department of the Royal Household, to launch new pieces to celebrate the centenary of her birth, all tied together through the ‘Old Stewart Tartan,’ inspired by the Scottish landscape. The centenary collection will see items from...

Fashion

Pandora opens new distribution centre in Canada

Danish jewellery brand Pandora has opened a new distribution centre in Canada to strengthen its operations in the region, a move aimed at minimising the company’s exposure to US tariffs. The new online distribution centre in Mississauga, Ontario, Canada, will handle Pandora’s growing Canadian online business, as the country has emerged as one of...

Fashion

Goat Group launches new affordable sneaker platform

Goat Group, the global platform for sneakers, apparel and accessories, which includes Alias, Flight Club, Goat and Grailed, is targeting a “broader consumer” with the launch of Sneakers.com, an affordable platform, where the average price point is just 70 US dollars. In a statement, Goat Group said that Sneakers.com e-commerce concept has been...

Fashion

What the BFC's 2030 strategy means for fashion education in the UK

The British Fashion Council has unveiled a new long-term strategy aimed at repositioning the organisation as a business accelerator, with a strong emphasis on education, skills development and structured pathways for emerging designers. The initiative, titled “BFC 2030: Access, Creativity, Growth,” sets out to transform the council from a...

Fashion

Entries open for 2026 Fashion SVP Designer of the Year Award

Final-year fashion students across the UK and Europe are invited to apply for the 2026 Fashion SVP Designer of the Year Award, with submissions now officially open. The competition offers emerging designers the opportunity to present their work live at FASHION SVP, taking place on 28–29 April 2026 at Olympia London. Open to undergraduate and MA...

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Fashion

Access, creativity, growth: How the BFC 2030 Strategy aims to transform UK fashion

The British Fashion Council (BFC) has released its ‘BFC 2030’ strategy, ‘Access, Creativity, Growth’, a four-year roadmap designed to secure the UK fashion industry. Its development intends to help the sector navigate digital transformation and global market dynamics, ensuring the UK remains a destination for creative and commercial fashion...

Fashion

L’Oréal Italia and Istituto Marangoni partner to redefine beauty education

L’Oréal Italia and Istituto Marangoni have launched a new partnership aimed at reshaping beauty education by positioning hair and beauty disciplines alongside fashion and design as creative fields requiring both technical and conceptual expertise. The initiative, developed with renowned hairstylist Rossano Ferretti, frames modern beauty...

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Fashion |ANALYSIS

The rise of menswear romanticism: the new aesthetic reshaping how men dress

It is not a coincidence that Jacob Elordi chooses to wear womenswear from Chanel or Bottega Veneta off-duty, without sponsorship, stylist, or explanation. Or that A$AP Rocky becomes a face of Chanel despite the house producing no menswear line. What makes these moments significant is not the celebrity behaviour itself, it is what it signals...

Fashion

South African mohair: production, traceability and industry challenges

Graaff-Reinet (South Africa) - The Karoo, a vast South African semi-desert, is criss-crossed by dirt tracks. These paths lead to several centuries-old farms where angora goats graze, raised for their mohair. The country accounts for over half of the world's production of this natural fibre. Steel blades of pumping windmills are the only things...