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Bidermann vs. Massimo Dutti case: Is the family name the riskiest contract clause for designers?

The story of Aurélie Bidermann, a renowned jewellery designer, is a textbook case in intellectual property law, particularly regarding the value and assignment of a designer's family name. The case is pitting the designer against AMS Design, the company holding her brand assets following judicial reorganisation, and indirectly against retailer...

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