Latest Articles in Fashion

Adidas versus Nike: Guerilla marketing ahead of DFB switch

Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...

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Fashion |Interview

Snipes buyers on why football is no longer a trend, but part of streetwear's DNA

Football is no longer a trend, but an integral part of streetwear. The kits and styles have become indispensable to street style looks, even outside of major tournaments. Overall, sport seems to be having its moment in fashion. This ranges from growing lifestyle categories and the hype around the men's World Cup to the racing bike as an...

Fashion

Berlin Fashion Week: Focus on promotion and internationality

From July 2 to 5, fashion will once again be spread throughout Berlin and far beyond. The German capital is increasingly using its Fashion Week as a curated ecosystem of promotion, experimentation and international exchange, rather than simply showcasing a diversity of locations. This is evident in the inclusion of guests such as Buzigahill from...

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Fashion |Feature

Made For A Woman and the new value of craft in Madagascar

Luxury has long celebrated craftsmanship. Yet behind every threaded piece, embroidered detail or handmade object is a person whose story often remains invisible. Increasingly, the conversation is changing. The question is no longer only what is made, but who benefits from making it. In Madagascar, Made For A Woman offers a powerful example of...

Fashion

Gucci launches new high jewellery collection

The beauty of flowers and the elegance of nautical elements define Gucci's new high jewellery collection. The collection features four distinct families: Gucci Flora, Gucci Nodo, Everlasting G and Iconic Signatures. These include the Horsebit and Marina Chain motifs, which are testaments to the Italian craftsmanship that the maison masterfully...

Fashion

Off-White launches L/Ab c/o Off-White, an accessible street style label

Off-White is launching L/Ab c/o Off-White, a new street style label within the Off-White universe. As the brand explains on its website, it is a brand created for the next generation of creatives, cultural catalysts and emerging talent. Inspired by the spirit of youthful experimentation that has long defined the label, the brand stems from...

Fashion |FASHION WEEK

Michael Rider brings volume and movement to Celine

Paris - Voluminous trousers and cape-like gabardine coats brought volume and movement to Michael Rider's first major menswear show for Celine on Sunday, the final day of Paris Fashion Week. It was the first time the American designer had appeared on the official Parisian menswear show schedule since his appointment as artistic director of the...

Fashion

Fabletics launches summer activewear with integrated UV protection

Fabletics is expanding its range with lightweight summer styles. With the new Active Summer Essentials, the activewear label is launching breathable designs that feature integrated UV 50+ protection, created for outdoor workouts in high temperatures. The collection centres on the Pureluxe line, which is designed to be at its lightest for the...

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Five key takeaways from a scorching men's Paris Fashion Week

Paris - From a new masculinity to the controversy surrounding the Louis Vuitton wave, this men's Paris Fashion Week will be particularly remembered for the extreme heat that swept across France. Louis Vuitton's wave For his show, an ode to surfing and the ocean, Pharrell Williams recreated a sandy beach and a giant artificial wave. This grand...

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Fashion

Paris Fashion Week SS27 street style: how the fashion crowd is braving the heatwave

Following Milan Fashion Week, the international fashion caravan moves to Paris Fashion Week, where it is not just the collections that are drawing attention during the spring/summer 2027 edition. The street style outside the shows also offers plenty of inspiration. With temperatures reaching around 36 degrees, functionality becomes a key...

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Lanvin celebrates 100 years of its first menswear collection

Paris - French house Lanvin unveiled a surrealist-inspired wardrobe for its spring/summer 2027 menswear collection on Friday. The collection celebrates the centenary of the first menswear line by its founder, Jeanne Lanvin. Inside the Parisian mansion housing the brand's new offices, several outfits were displayed on the floor in the style of...

Fashion

Southampton Solent make-up and hair students gain backstage experience at Graduate Fashion Week

While Southampton Solent University's fashion students showcased their work at Graduate Fashion Week 2026, students from the university's BA (Hons) Make-Up and Hair Design programme were working behind the scenes, creating the make-up looks for catwalk presentations throughout the event. Held annually in London, Graduate Fashion Week brings...