Latest Articles in Fashion

Luxury squeeze, personal uniforms, and American heritage: Insights from Lyst's VP of brand

The Lyst Index has become a key indicator in determining both the success and decline among top fashion players. Despite the market’s generally dynamic nature, recent Lyst findings have pointed to a degree of stability in the industry, with certain brands consistently maintaining top positions over extended periods. Concurrently, heritage labels...

Fashion

Jacquemus returns to Musée Picasso for its next show

On January 25, French brand Jacquemus will close Paris Fashion Week with a show at the Musée Picasso. The choice of venue, revealed by WWD, is not new: the designer had already staged a show at the institution in 2017 for his “La Bomba” show. This return to the Musée Picasso highlights the brand's close ties with cultural institutions. The brand...

Fashion

Millie Bobby Brown launches teen fashion line at Walmart

Actress Millie Bobby Brown, star of Netflix’s show ‘Stranger Things’, has launched a new fashion line for teens and young women for Walmart in collaboration with Delta Galil USA, the global manufacturer and owner of fashion companies such as Splendid, 7 For All Mankind, and P.J. Salvage. The Mills by Millie Bobby Brown fashion line draws on the...

Fashion

Globes red carpet: chic black, naked dresses and a bit of politics

Hollywood's top stars hit the red carpet on Sunday for the Golden Globes, the first major event on the road to the Oscars, and they delivered lots of old-school glamour. Here is a glance at some of the looks seen at the Beverly Hilton Hotel: Ever-chic black Selena Gomez is a newlywed and her happiness shows. The best comedy actress nominee for...

Fashion

AI pendants back in vogue at tech show after early setback

Pendants and brooches packed with artificial intelligence abounded at the Consumer Electronics show, using cameras and microphones to watch and listen through the day like a vigilant personal assistant. The return of the wearable tech comes about a year after the discontinuation of a Humane AI Pin panned by reviewers after it was launched amid...

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Phygital Fashion: How Technology Is Reshaping the Future of Small Brands

Technology is revolutionizing every aspect of the fashion industry, from design and manufacturing to retail and consumer relations. Innovations such as wearable technology, smart textiles, 3D simulation, augmented reality (AR), virtual reality (VR), and even social media and online shopping have reshaped how fashion is produced and consumed. The...

Fashion

Adidas launches a new digital platform with Offspring

Sportswear brand Adidas is collaborating with Offspring to launch a new digital platform called ‘House of ZX,’ which will be a hub for sneakerheads to celebrate its Adidas ZX franchise. The ‘House of ZX’ platform will spotlight the history and future of the Adidas ZX range and Offspring community content, while also sharing exclusive information...

Fashion

In pictures: G-Star unveils first collection from new creative directors

Rushemy Botter and Lisi Herrebrugh have officially made their debut as creative directors at G-Star. Their first collection was presented during a catwalk show in Amsterdam at the brand's international headquarters. Scroll down for the images. The catwalk show featured both womenswear and menswear. G-Star describes the show as an underscoring of...

Fashion

Vivobarefoot partners with NFL star to drive barefoot awareness

British footwear brand Vivobarefoot, known as a leader in the barefoot (minimalist) shoe movement, has announced a partnership with NFL American football wide receiver Mack Hollins to champion barefoot education and “foot freedom”. The move marks Vivobarefoot’s first step into the world of professional sports as it looks to showcase how...

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Liverpool FC names Tommy Hilfiger as official global partner

American premium fashion and lifestyle brand Tommy Hilfiger is getting into football (soccer), after being named the official global partner for English Premier League team Liverpool FC to showcase a new “modern expression of club dressing”. The move marks Tommy Hilfiger’s first football club partnership and will see the preppy American brand...

Fashion

Fast Retailing appoints Francesco Risso as creative director of GU

Fast Retailing Group has announced the appointment of Francesco Risso as creative director of GU. In his new role, Risso will define GU’s creative direction as it enters its next phase of growth, the Japanese apparel conglomerate stated in the press release. His debut collection for the brand is scheduled for autumn/winter 2026. Alongside his...

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Fashion

Pre-fall 2026 color in sophisticated combinations

As FashionUnited reported in early December, Pantone has named a luminous, ethereal white called ‘Cloud Dancer’ as its Color of the Year for 2026. The Spring/Summer 2026 runways have already confirmed a strong direction toward head-to-toe white looks. By contrast, when the pre-fall collections arrive in stores around June, selling floors are set...