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First global brand ambassador: Lily Collins becomes the face of Zalando

Berlin-based online retailer Zalando announced on Tuesday, February 17, 2026, the appointment of British-American actress Lily Collins as its first-ever global brand ambassador. This high-profile partnership is designed to reinforce Zalando’s position as a "trusted style partner" by focusing on the everyday creative expression and individuality...

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Retailers take note: modest fashion is here to stay

Modest fashion has transitioned from a niche market into a global powerhouse, with projections indicating it will reach 433 billion dollars by 2028. This evolution is no longer confined to the sidelines; it is currently reshaping mainstream fashion weeks and the strategies of the world’s most influential retailers. About the author: We are The...

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